Nicole Laino (00:01.08)
Hello and welcome to Unshakable with Human Design. I’m your host, Nicole Laino and it’s just us today. And I got inspired to record this episode for you and to have this conversation because I was scrolling Instagram and reading Substack and just kind of going through all of the channels and noticing some things because obviously so much of what I do and what inspires me, what I’m in.

response to is a lot of what I see with my clients and with people who are in the Human Design Authority Lab and all of the ways that I work with people, I see things, I hear things, and then I kind of put them in my experience as I go through my life. And so as I was scrolling Instagram, one thing I was noticing outside of the fact that I pretty much only am seeing stuff about Taylor Swift’s wedding, outside of that

what I’m seeing from actual regular people who I know, who I follow, people in this industry, what I’m seeing there’s a pattern and there’s a pattern on Substack.

We often and and this is something that I proselytize as well, which is that messaging is what ultimately is the lifeblood of your business. But the way that a lot of people approach messaging is from trying to find the perfect phrase. You know, I just need to find my perfect niche and know what they need and how to say it to them, and then I’ll be able to get those clients. And

What I’m noticing here between my observations of what I’m seeing right now, what I’m kind of in response to right now, what I’m seeing with clients and what I just know to be true for my own business is messaging often comes together in a way that people don’t really understand. I see messaging that is when I see somebody land their messaging, you know, as I’m going through Instagram, I’m scrolling Instagram and I’m looking at

Nicole Laino (02:05.548)
the messaging. I’m looking what people are having to say. I’m looking at the hooks. I’m looking, what are they saying underneath? And I’ve noticed that things have changed quite a bit in the last year. I am seeing much different messaging from people. I’m seeing people honestly showing up less, not really, not really showing up on social media as often as they used to, and they’re showing up differently. And what I’ve noticed is I I really pay attention to who pulls me in.

Who are the people that I kind of wait to see what they put out? Who are the people I always stop to see what they put out and what they are talking about? Who are the people that I’ve invested in? And I go back and I look at their at their messaging. I look at what they put up and I’m like, what was it that drew me to this person? And it is so funny, even people that I have not gotten the greatest results from the programs or whatever I’ve bought from them.

I’m still pulled in by their messaging. I’m still pulled in by their presence online, whatever that might be. And then on Substack, we have a very different platform over on Substack. It functions differently. There isn’t your face and pictures and things like that that are dominating the feed. It’s just what people have to say. And that’s a very different experience that I’m getting over there. And what I’m seeing here, what I want to get into in this episode.

Is what makes great messaging, because I think that a lot of people want to know how do you get a higher level buyer? And how do we get them to stop and say, she’s the one or he’s the one? And and how do you actually create a message that feels I I hate the term magnetic at this point, but one that draws you in. How do you create a a message that actually

lands with the right people, but pulls them in and has them coming back over and over and over again. Yes, we are seeing that it’s true that it takes people longer to buy from somebody now. We have to build trust longer. And we need to build it in different ways. We see that that really works. Having multiple platforms that you are putting your message out on in different formats and in different ways is speeding up the process.

Nicole Laino (04:30.988)
This is why I call it an ecosystem. You have your social media feeds, you have your emails that go out, you have a podcast, something where people can go deep with you, they can see some quicker hits from you, and they can start to get to know you. And if they continue to be pulled in, they will buy something if you give them the opportunity to do so. You do have to ask them as well. That is part of the process that often people aren’t doing. But that

This whole idea of having a message, how it comes together is really what I want to get to get to the heart of in this episode. And what we’re going to do by the end of the episode, what you’re gonna know is you’re gonna understand messaging more, but you’re also going to understand what is it that makes messaging sticky, what draws people into you, and what placement in your human design chart is actually the thing that maps to your magic. What is the actual piece

That is going to not just help you understand it from an intellectual standpoint, but actually embody it and give you a path to embodying it, to understanding really what people are coming to you for. What are they really drawn to you for? We think it’s the words, but it’s not. It’s not just the words. It is you living a core piece of your essence. And that’s what we’re gonna break down in this episode. So

Before we get started, if you are interested in going really deep into this exact topic, we are teaching a masterclass on this tomorrow. If you’re listening to this on the day that this episode releases, we are teaching it live on July 7th. But if you are listening to this after, you can still buy this masterclass. This is going to be an evergreen masterclass that we offer. So all you have to do is DM me the word depth.

I’m at Nicole Lano Official on Instagram and we’ll send it to you there or go to Nicole Lano.com forward slash depth and you can sign up right there for the masterclass. Okay, so now let let’s get into this. Let’s get into how do we discover this piece of human design that makes you uncopyable, that makes you so differentiated in your market, that makes you not only have the perfect words, the perfect words come to you.

Nicole Laino (06:50.988)
So you can sit on a show like this, start talking, and it just starts to come through. That is not just having the right words, it is activating an aspect of yourself that starts to make the right words or any words sound right to the right person. That’s ultimately what messaging is. Here’s where people don’t really understand or what they’re getting wrong. A lot of people

feel like messaging is this scientific or strategic process. And it is true. You have to answer those questions. But you know, like when we’re in business by design with my clients, we are always going back and forth between your human design, who you are, what makes you you, what’s that essence that we need to bring out in you? That’s the journey that you’re on. And then we have the strategic messaging piece that we’re looking to

i you wanna mash these two things together. They don’t s stand separately. However, you do kind of deal with them separately at times. What I mean by that is you’re gonna do messaging work and you are going to to map out or lay out what the problems of your audience are, how you see them. You’re gonna start to develop your perspective. But then as you work on your human design and you start to embody your design

There starts to be a very different connection between the words that you say and how you say them, and how you start to develop your perspective through this essence that is the highest version of you, not just from this purely strategic aspect where you’re trying to figure out what are the right words. There are no right words. Because if you’ve scrolled Instagram or read Substack lately, what you are probably noticing, and if you aren’t noticing, go back after this episode.

And go through whatever social platforms you are on and you enjoy being on. And I want you to notice what pulls you in. And I want you to know the creators, notice the creators who are making you stop and listen. Who do you look to where you’re just like, I don’t know why, but this person has a hold on me. And what you will probably notice at there that is that there are other people who are saying almost the exact

Nicole Laino (09:11.85)
same thing as that person and they don’t have the same effect on you. Now it doesn’t mean that those two people, any either one of them is right or wrong. What it means is that you respond to something in one person that you don’t respond to in the other. Now that could be that the person that you don’t respond to is out of alignment, that that’s not their message.

Because you’ve probably done this before. In pursuit of the perfect words, in pursuit of the perfect messaging, you might have seen somebody out there who is who is making the money that you want to make, who has the business that you want to have. And you might have lifted a few things from their messaging. But it’s not nobody’s nobody’s calling you out or anything like that. But we’ve done it, right? We say, that that’s exactly what I’ve been trying to say.

That’s what I exactly what I’ve been trying to tell people that I do. So maybe you twist it a little bit and you you tweak it so that it feels like you, but you put it out there and that person gets followers and clients and attention and they’re speaking on stages and they’re doing all these things, their business is blowing up. But for you, nothing happens. And you don’t know why. Because you’re like, I don’t, I don’t get it. I

I used the same words. I’ve been using the same words. And it’s it’s not working. Why is that? And then you get into your head and you start going, well, maybe my person needs something different. I need to talk to more people. I need to figure out what they need. And that can be true. You do have to have an understanding of what people need and how you serve them and the problems that you solve and all of that strategic messaging stuff. Absolutely, you need to know what that stuff is.

But it isn’t about the perfect words. It is about it passing through the filter of you and you delivering what you are meant to deliver in this world. Lots of people teach human design. And you’ve heard me say this before if you listen to the show. You’ve heard me say that lots of people teach human design, but nobody teaches it the way that I do. And certain people are attracted to me, and some people are not. Some people would prefer.

Nicole Laino (11:31.096)
Some of the other messaging that’s out there that’s what they resonate with, at least for now.

But the people who respond to mine are the ones that invest high ticket with me because they know that I carry something they need, that it speaks to them on a soul level. And they trust that more than the words. Yes, I can tell them what I do. Yes, I can explain to them and demonstrate to them how I can help.

Yes, I speak to them about the problems they have and how I solve them and the solutions that I have. Yeah, I do all of that stuff. But beyond that, the reason that they are drawn to me and why they feel that I can help them is they sense that they need something more than just business. And yeah, of course, I teach human design, I teach business, there’s there’s this bridge, there’s there are not as many people who do this the way that I do it.

But what they get, and what I get over and over and over again from my clients, is they are looking for somebody to help them sort through themselves so they can overcome aspects of themselves so that they can get clarity, so that they can get to to feel like they have a way of expressing themselves completely. And they trust that I can help them get there.

Not because I said the right words, not because the titles on my episodes are perfect, because they trust something underneath the words. And the reason for that is your conscious sun gate. That piece of human design that is the first doorway into understanding what people will feel from you if you’re doing it right.

Nicole Laino (13:32.288)
If you are being who you are meant to be, it is your conscious son. So this isn’t like another label to decode intellectually. It’s not for you to, okay, well, my so for me, my gate is my conscious son gate is the gate of confusion. Okay, so now I’ve got to figure out what confusion is. And okay, so now we’ve got to figure out how do I work confusion into my messaging? No. It is

What understanding my gate of confusion and understanding the power of my conscious son did for me was, and honestly, my whole journey with human design, it has given me a path to become the highest version of myself. And your conscious son represents the version that everybody sees. So when we have a personal brand, when we are building a personal brand, it is all an exercise.

In stepping out bigger and bigger and bigger, but it’s your version of bigger. I I I have a very different ver version of big than many other creators out there. I have a very different version of it. I have a very it’s an I have an inspirational version, I have kind of an ethereal version, I have a practical version. It’s a different way that I show up than a lot of other people, but it’s my version of big.

And every time I want to get bigger, it’s about me becoming more of myself. It’s about me grounding more into my own genius. Every time I try to go the strategic route and come up with the perfect words, this is why AI can give you such garbage messaging. This is why when I see clients give me a messaging worksheet that clearly AI wrote, I’m like, I love Claude too.

This isn’t you. This doesn’t represent you. And this is why you still don’t feel comfortable putting a message out there. You’ve got the words. Now we have a robot that will give you all the perfect words.

Nicole Laino (15:42.84)
But you can’t deliver them because they’re not you. Because they’re not really coming through you. And this is the new challenge for us. We are challenged right now to become more human now that there is something not human competing with all of us. The only thing we have to bring now is ourselves. And in order to bring a higher version of ourselves, most people don’t know how to get there.

Especially for those of us who’ve been really strategic. Especially those of us who have shown up and done all the right things and we’re checking all the boxes, but the growth still isn’t there. The path to the bigger business, the path to greater abundance or whatever, goes right through the center of you. It goes right through the center of showing people who you really are. But here’s the kicker. A lot of people don’t really know who they really are.

Even if we have an idea. When I look, I I’m a self-aware person. I’ve been a self-aware person for a really long time. But being self-aware doesn’t mean that I knew to my core who I was. I’m still discovering more and more of that every single day. And because I am on that journey of self-discovery and I never treat it like it’s over, I keep growing. And every time I keep growing,

Personally, I have the strategic stuff in place. I have the practical business funnels and social media platforms and I have it built. It’s all there. Now it’s just about me becoming a bigger version of me. Now it’s just about me developing myself further so that I can have a bigger brand presence out there.

One that’s authentic to me. Not that I copied from somebody else because I’ve tried copying and it doesn’t work. It doesn’t. No matter how much we try, you either can’t sustain it or it never takes off because nobody buys it, because they’re like, That’s not you. That’s not you. I was looking on Substack earlier and I was reading notes and there were some people that had really perfect notes written. They just don’t feel like anything. I don’t nothing resonates and I’m

Nicole Laino (18:09.184)
fairly certain they wrote them with AI. And then there are people that write something, there’s no pictures, there’s no fluff, there’s no fanfare, there’s no music playing over it or anything to kind of draw me in in different ways. It’s just their words and I can feel who they are in that. And some people I know what their designs are. I know because people will say when their birthday is so I can pretty much figure out when your conscious son is, what your conscious son is.

And I I see the people who are living it. And I’m like, I I get this. And the reason their brand keeps getting better is because they keep getting better. They just keep unveiling more and more of their truth. And that’s not about being more open. That’s not about having, you know, being more vulnerable and telling people more things about yourself. That’s not what it is. That’s not what they’re doing. They are just showing up and it is like laced

With more and more of their essence, more and more of their magic. And the conscious sun, what it does, this is just one path, but it’s the biggest one. You will get the biggest bang for your buck out of the conscious sun because it is the light that you are here to shine. It is your star power. It is the thing that people are getting from you. It is the thing that lives out in front. And of course, your conscious sun.

Corresponds to your zodiac sign. So I’m a Virgo. My conscious sun gate sits under Virgo. It’s one of the Virgo gates. But this is where I think human design and astrology together become incredibly powerful. When I just looked at it through Virgo, I I I didn’t really get it, and I didn’t see what was positive about it, and I didn’t know how to embody that in a way that felt like me. Because I’m not.

All of Virgo. I’m a very specific type of Virgo. I’m a Gate 64 Virgo. And Gate 64 gave me everything I needed to know about myself. Gave me so much. But more importantly, it gave me a path to walk to step into that energy bigger. What I mean by that is so many of us will be on a personal development journey and we’re just trying to get better, but we don’t know in what way.

Nicole Laino (20:35.072)
We get better in different ways, and that’s wonderful. Progress is progress. But what will give you very outward progress with your brand and who you are and your essence and make that attraction mechanism stronger because people are going to be drawn in more by this than probably anything else, the more we walk this particular path, and that’s what we’re gonna go through in the workshop.

In the workshop, I’m gonna break down how you actually step into this, how you go through a process of becoming the gift of your conscious son and having some understanding of what that could look like, but walking that path so you embody it, you don’t just understand it. Understanding only gets you so far. I understood mine, or I thought I understood mine really early on.

But then I realized I didn’t understand it until I embodied it. And when I embodied it, that was when I started to see all of the benefits that everybody was talking about. That I couldn’t understand why I wasn’t seeing when I was understanding my conscious son, when I was studying it, when I was breaking it down intellectually and thinking I got it. And I’m like, but you know, no nobody else is getting it. Why not? I wasn’t living it. So I’m gonna be sharing with you the

The path that we walk to get to the higher level of our conscious son, to understand how you start to infuse your brand with it, how you start to infuse your message with it, understanding this from a deeper connection. And we’re gonna take you through all of that in the master class. We also have a VIP session that you can opt in for if you choose, although that is optional. we’ll be doing this, like I said, on July 7th.

And if you listen to this after July 7th, you can still purchase this masterclass. It is still available. It will be available as an evergreen program for the foreseeable future. Okay. All you have to do to get it is go to Nicole Lano.com forward slash depth or or go to Instagram and and send me a DM depth and I’m my my handle is at Nicole Lano official if you want to do it that way.

Nicole Laino (22:50.893)
All right, I hope you enjoyed this episode. I hope it inspired you to step more into your light and your essence and your depth. And I hope that you join us for the masterclass. Until next time, I will see you. And remember, in order to have an unshakable business, you must first become an unshakable human. So thanks for letting us help you become unshakable with human design. We’ll see you next time.