Nicole Laino (00:30)
Hello and welcome to Unshakable with Human Design. I’m your host, Nicole Lano, and it’s just us today. And we are going to have a little chat about AI. Now, I did an episode on AI talking about ethical ways that you can use AI in your business. I do think it is a tool. Anything that lands here is for a reason, right? Nothing comes into this world because it doesn’t belong here. It’s something for us to have some sort of relationship to.

And learn from it, either use the tool or grow beyond it. Everything that comes into our experience comes into our experience for a reason. And now we all have these tools available to us and it’s kind of like a new toy. And what do we do when we get something new? Sometimes we overdo it. And in the episode I did previously, I was talking about the ethical ways to use AI in your business.

And ethical and also truly productive. We talked about a lot of the behind the scenes ways that we’re using AI in our business, how you can use it as something to help you repurpose a lot of what you create, but it can’t replace the creation part. And I want to sit down and have an episode just to talk about this, because I see this with a lot of people.

What’s happening right now? I see that in in our containers with clients, and I see it out there in the world. I just got back from an event and we were talking about how things just feel a little bit harder right now. And they were feeling harder for me too. And some of it was because I was leaning a little bit too hard on AI at some point. You know, it got really exciting. Ooh, I don’t have to think about that. I don’t have to do that myself. Cool. And it’s true.

AI can be a really wonderful tool to take some of the crap work off of our plate. But it doesn’t replace us, it doesn’t replace the way that we think, and it cannot replace you. And if you are learning human design, if you’re looking to integrate it in your business and integrate it into your life, AI doesn’t have your design. So all the work that you’re doing to become this.

energetically aligned being where you are amplifying your gifts and you are expressing yourself in your authentic manner.

AI can’t do that. That’s not something that it’s capable of. It cannot represent you that way. So if you’ve noticed sales going down, if you have noticed that the pull that you have with people out in the world, maybe your content isn’t performing very well, maybe people aren’t buying, maybe people aren’t really interested in your services at the moment. I know we see all these people.

online saying like you know I created this with AI and I made two hundred thousand dollars. A lot of times they’re selling stuff with AI first of all. But they are also we we don’t know if they’re telling the truth. Let’s just be honest. There’s a lot of people that do not tell the truth online when it comes to these things. Or there’s shady accounting in the way that they are portraying themselves.

But when they’re talking about putting something out and that they made it all with AI, if you go behind the scenes, you will find out that there is actually either a whole lot more human interaction happening there, or they sell something very vanilla. They sell something so tactical and strategic, which,

If you’ve been listening to this show for any amount of time, you have heard me say this about strategic businesses, where if you sell something that is, you know, three steps to making some sort of amount of money. So I sell you how to create the perfect real. The Yap Challenge is a great example of something that is strategic.

tangible. You don’t have to know a whole lot about Jesse Jean to buy the Yap challenge. You don’t have to know a whole lot about anything. It’s 200 and something bucks. It’s ther 30 days, I think is what it is. you don’t have to do a whole lot of thinking and it seems to not guarantee a result, but it implies a result because she’s talking about her results that she got from using this particular format and formula.

For yapping on camera, and she made seven million dollars in a month, which is bananas. I don’t even know how she’s processing all of that. that’s a lot. It’s a good thing to process, but that’s a lot to process. But do you see how there’s not a whole lot of thinking? There’s that you don’t have to get to know her to make that purchase. It’s kind of a no-brainer.

Everyone I talked to at the event that I went to over the weekend because it was all female entrepreneurs. Every single person I spoke to bought that challenge. They all did. That’s why she made seven million dollars because er everybody in the entrepreneurial space was like, Yeah, I’ll gamble two hundred and something bucks on this challenge and see if I can grow my audience this way. She had something that people wanted, which was audience growth, because people associate audience growth

with sales growth with money and she had a formula for how to do it and she had her own results to point to.

That is a very textbook offer right there. Clear steps, a clear promise at the end of what they will get, a result, all of that. Very standard. But if you sell something that is transformative, if you are a transformational coach, if you are a spiritual practitioner of some kind, where you sell trust in you.

where you sell something different or as I put it, something in the squishier realms like I do. I sell business, but I don’t sell just straight up business. I always joke that I could make a whole lot more money if I did. If I just said, I’m gonna show you how to hustle and grind it out and you’ll get it done. I could teach you that. I could teach anybody that. I know how to do that. I won’t do it myself because it’s not a authentic and that’s not what I’m here for.

So I have a different message to broadcast, and that requires people to get to know my perspective, to get to know why this stuff works, how human design actually can work in their business. I have to be able to demonstrate how I think because I’m not teaching something that’s linear.

I’m not asking them to go on an A to B journey. There are many twists and turns navigating the human to get people to the point where they can really step into their greatness and their purpose, discover it and put it out there. I have to let you get to know me a little bit in order for that to work.

I have to put out my energetic frequency. I got an email today from somebody, you know, interested in in working with me in business by design, where, you know, she was telling me, you know, I’ve listened to your podcast or you’re on YouTube and I I really feel like you’re trustworthy.

You strike me as somebody who really knows what they’re talking about. I I really like the way that you explain human design. I like the business that you’ve built. Your perspective really interests me. It’s all things that if I outsourced my messaging to AI, it would never come. That would never happen. She wouldn’t get that from me because AI can’t know that.

AI, if you are doing this, and I stop my clients when I notice that they’re giving me stuff from AI and they haven’t started it themselves. It didn’t come from the let me tell you it’s one way that AI can work. Sometimes I will take an idea that’s all jumbled up in my head and I’ll dictate it to AI and I’ll say, this is what I’m trying to say, and this is what I want to break down, and this is how I want it to go, and this is where I want them to end up.

And I will brain dump all of that out. And I don’t have it write it for me, but I will ask it to break it up for me. Maybe come up with a hook, because I’m bad at writing hooks off the bat. I don’t like doing it. And a lot of times I will not use what AI gives me, but it will it will structure that mess that was in my head into something that I can use. And then I take it from there.

But that’s the only way, like we can use it as a partner, and we can use it to help us get what’s stuck inside out. Personally, I prefer a conversation with someone if I can over that. But in the absence of being able to talk with somebody in that moment, it’s a great partner to do that with.

But content and you know, this podcast and my Instagram and all of these other platforms, they are all carrying my energetic signature. Because every single thing is my idea. Every single thing is sourced from me. I do repurpose content from this podcast into things like carousels.

But I can’t completely hand them off. I change them all the time. I shift them around. I break them down differently. I I often get my hands in there. And a lot of times I feel like I should just, you know, let them go. Like, Nicole, you know, you’re just you’re just making them perfect. No, I’m making them mine. And that’s so important. It’s so important because

The content that we put out, content is the way that we connect with our potential buyers, with the people that we can help. And if you have spiritual transformational work that you are doing, if you feel called, you’re running your business because you feel like it’s a calling and not just a way for you to make money, then your soul has to be in it.

Your soul has to be part of the transmission because that’s what this is. This is a transmission right now. And I’m either my soul is either speaking to you or it’s not. You’re either getting what I’m throwing down or you’re not. And I have lots and lots of episodes full of my soul, my heart, my frequency, and my gifts.

And that’s what human design is about. It helps us navigate ourselves, but it helps us to navigate ourselves into the highest version of who we were always meant to be. And that gets infused in everything that we create.

But our fingerprints have to be on it. We can’t outsource that completely. And I see too many people doing that now.

And I read it, I see people, I have friends and people I respect very, very much, but I read their content and I’m like, that’s not you. And it isn’t just that I can recognize the AI patterns that are in there. It’s it doesn’t feel like you, it doesn’t sound like you, it’s too neat, it’s too tidy. And the other thing that AI does, it is chunking up your message so much.

AI will take beautiful specificity and story and things that make a piece of content really sing, which is the specific ideas that are in there, So the difference between something that is chunked up at an AI level or specific at a human level is you’re waking up at 5:30 in the morning.

chomping down a protein bar, running out to the gym and getting back before six thirty in order to start your calls, you know, and and AI will chunk that up to like you’re overwhelmed and you’re not sleeping and they will make it just sound so vanilla. It loses all of that juiciness, all of that realness. Cause it’s not real.

AI doesn’t know what it’s like to live as a human being. So it can come really close. It does a good job, but all that AI knows is what it’s read that humans have written. That’s all it knows. And it’s a lot. It’s very, very smart. But AI, the way I like to look at it is it’s it’s a really great intern. So if you wouldn’t hand it off to an intern to do.

then you should do it yourself or hand it off to somebody else in your team.

But there’s a reason that the first thing that every content creator wants to do, every coach, every entrepreneur would love to hand off their content. I know I have written that a million times. You know, and they tell you to write down your goals and write down your dream business, it’d be like somebody else is creating the content and I’m just coaching all day. I’m just working with clients, they find me on their own, they hire me without a second thought. They’re super excited, they’re dream clients.

And somebody else is writing all the content and I just that I just do my thing. I just work in my genius. But if you have a icky relationship with social media, with content creation, with putting your voice out there, first of all, that’s why it’s hard. And you need to work on that relationship.

If you improve your relationship with social media, if you improve your relationship with emails and writing content and things like having a podcast, if you see it as a privilege to put yourself out there and you make it a habit of doing it, I promise you you will make more money. I promise you, you will get more soul-aligned people into your business. The problem is that most people are not visible.

And then they saw AI come in, and now we’re bombarded with people being more quote-unquote visible, but it’s shit. And it’s not doing what it’s meant to do, which is attract people to you. Attract people to you. And we do that with our frequency. So if you’re working with human design at all.

maybe you’re in answering the call with us and you are working on embodying your incarnation cross, maybe you’ve just found human design, but you’ve started to play with your gifts and you’ve played with your Jupiter gate and you’re playing with maybe your gene keys a little bit. You’re going through one of those journeys and you’re looking to turn the dial up on your gifts so you can start to attract people who need those gifts in their life.

There are soul conversations going on all over the internet. And if you’re outsourcing your content to AI or to anyone, honestly, then you’ll find that those soul connections are not happening. And that is why. Most coaches and creators know.

That even though they would love to get content creation off their plate, it’s pretty much impossible.

Now, the way I’ve approached business is I have this podcast and this is the main engine in my business. So I show up here twice a week and I do my thing and I show up and I deliver value and I put out my signature and I put out my frequency and I don’t have to be that has allowed me to not have to be on social media twenty-four-seven. And I like that.

But now we’re shifting where we’re going to be on social media a bit more because I feel like that’s calling to me in a way that’s saying, Nicole, it’s time for you to be more visible over here. Now I’ve always been visible there. I have just that has been secondary to this show. This will still remain the balance. But you’re going to see me on Instagram a whole lot more because there’s a little bit of an experiment going on. Can I do it messy?

Can I get over some of the perfectionism that I have been holding on to and just get out there and say what I have to say? Can I do it in short form? What I do really well in long form? This is an exercise in me being able to concisely deliver the same quality of message.

So it’s a little test for me, playing a game. Can I do it? Of course I can. It just doesn’t work. I don’t know. I’ll let you know. But this, I hope that this inspired you to not see content as a chore. And I and I get how difficult that can be. But to just take it back because you get to show people who you are through it.

And it’s such a privilege. Don’t look at how many people like it. Don’t look at how many people come in. Just get in the habit of showing up that way. I always tell my clients, we are in the habit of doing things and we are in the habit of not doing things. What are you in the habit of not doing that you should be doing? And by should be, I mean showing yourself.

what is going to allow you to step into this next level of you. That’s the reason I’m going to Instagram at the moment, is I’m playing with this experiment because it feels like my next level has something to do with me not being so precious about this type of content. About

Not feeling like this is something I cannot do or I can’t do consistently. I feel like I have to get over some of it. I’m in the habit of not being over there, so I have to get back in the habit of being over there. Okay? So I hope this inspired you to go out and put your message out there to let your signature be felt, to let your frequency be felt.

And to show up as the best version of yourself and use AI for the things that it’s really meant for. Repurposing, handling things like creating Google Drive folders. But don’t let your energy and your brain atrophy because you’re not using them in this way.

Okay, I’ll leave this one here. Thank you so much for being here. I appreciate you. And remember, in order to have an unshakable business, you must first become an unshakable human. So thanks for letting us help you become unshakable with human design. We’ll see you next time.