Nicole Laino (00:30)
Hello and welcome to Unshakable with Human Design. I’m your host, Nicole Laino and I am so excited to be here today. Because there’s something I’ve noticed coaching really talented and successful people and also being surrounded by them in masterminds and retreats that I pay to be a part of. It’s that no matter how qualified or amazing somebody is, they are usually terrible.

ambassadors for themselves. And I don’t mean personally. I don’t mean that they don’t show up well.

I mean that when you ask them what they do, they tell you the certifications that they have. They’re not good at telling you what makes them awesome. And this is why people don’t buy. There’s two reasons that I’ve found for this. One is that the thing that they’re best at is often the thing that they explain the worst because it comes so easily to them that they take it for granted. Or

They really don’t understand why people would pay them. They haven’t figured out how to message their gifts in a way that makes people lean in and say, I need that. Tell me more about that. How do I work with you? So if you’ve ever stared at your bio or met someone out in the world and totally flubbed your elevator pitch, you’re gonna want to stick around for the whole thing of this episode because over the next 15 to 20 minutes or so.

I’m gonna break down where your best copy already is hiding and what it tells you about your human design and how to put it to work this week in your business, okay? Now, I also wanna take just a moment to bring to your attention that I am running an in-depth challenge on this topic and much more in a few weeks, where we’re gonna do exactly this together and turn it into content that gets you known and paid.

This is not a masterclass. This is a challenge. You will be doing work. You will actually be in action behind what I am teaching you. So it is a very action-oriented, results-driven challenge. It’s 10 days. And all you have to do to register is DM me the word known on Instagram or go to Nicolelaino.com/ known to register. Okay, cool. Let’s get into the episode. So where do we find these pots of messaging gold?

in our world already because I am telling you that you can find this already. It’s already in your DMs. It’s already in your world. It’s more than just in your DMs. It’s all around you. Okay? You’re probably just not looking for it. So I think about a client that I had where and it your best clients are going to be the best place for all of this because they’re the ones who are actually going to use your work. They’re going to be the ones

Who are reflecting back to you the best of what you do and telling you the things that you cannot necessarily see yourself. So in Business by Design, I teach a process called signature framework, your signature framework. And I have a way of kind of backing you into your framework, and we use that as a framework for understanding your messaging. And it helps you understand what your low-ticket offers can be, what your high-ticket offers can be.

And everything in between. It tells you what your lead magnets can be. It’s like it’s where all of the information on how you market your business in a way that gets you paid comes from. And we do messaging work in addition to that. So there’s like two sides to the strategic side of what I do. It’s a lot of messaging and really understanding that. And then the signature framework, those two pieces. I don’t even market the signature framework necessarily. That’s that’s a piece that

We I don’t teach it out in the world really. I market it and I use it on our sales page and all of that. But it was something that I had like on the side. So it wasn’t until one of my clients, one of my great clients, who got really amazing results. She tripled her revenue in six months in our business by design mentorship. And she described going through this process. She had never gone through.

a messaging process the way we do it. And she described it as when she did her framework that it was like somebody put a jetpack on her. But it was beyond that. She was selling things. She was like, I just get it now. She got herself through human design, but she really through the messaging and the framework, she understood how to sell everything she did. And she didn’t just do it to triple her revenue while we worked together.

When we stopped working together, she left with that skill. Not just with the result. She’s able to sell her offers now constantly. She’s doing amazing because she knows how to build messaging around everything that she does. We taught her that. I don’t know if I would have seen it in this way or known the real value without hearing this directly from her. Without hearing her tell her story.

About what really moved the needle for her. Because obviously, I do both sides of this. I do a lot of things with my clients. Sometimes I forget how valuable they are. And I forget the way that I see things. And there is part of it, like the process that we take you through, but it’s also she worked with me, so I helped her shape it. And I helped her get to the point where she could take that material and turn it into something. It’s something I do very naturally.

So it’s something that I overlook. So go look at your client DMs and texts. Go look in your emails, your voice notes, your client calls. And it doesn’t have to be recent clients, as long as it’s still relevant to the work that you’re doing now. You could look at clients from years ago. You could go back to old team members and colleagues if you are somebody who used to work in a corporate job or some sort of more nine-to-five setup.

Where you weren’t working as an entrepreneur, you didn’t have clients, but you did have people that you served or served with. They probably have told you what you were great at and what your assets were. it could also be the friend that comes to you for one specific thing. They all come to you for the same thing. This is how you can start to find where your greatest assets are.

What are the most marketable parts of you? What really changes people for you? Now, the second part of this, the something I want you to know, is really don’t be vague. So usually when I ask these questions, and we have, like I said, we have a whole process in business by design on building out your messaging. And it’s lengthy because we really want you to understand this. Because the value of it isn’t just the output.

give you the output and that is what you build all of your marketing off of, your sales pages, your content, your podcast episodes, all of that comes from the messaging that we do together. But

We also work together on that. A lot of times clients will come to me with that document filled out and they’re like, I’m done. And then I look at it and it’s all very vague. It’s not specific enough. And vague land is where AI content goes to die. So if you ever want to I mean it’ll kill your own content too, but if you ever want to use AI to repurpose your content or to help you build

messaging or documents or launch emails or things like that to market your products. If it’s not specific, then it will often sound just like everybody else’s stuff. And that’s where it really starts to hurt you in this day and age because everybody’s using AI to write their copy. Even the best people are using AI to write their copy. What they’ve done is they’ve figured out how to

Have AI write really good copy for them and have it sound like them. And that has to do with the specificity that they have in their message. So what you want to do when you are collecting all of this is copy the exact phrases that people say. Don’t paraphrase them and don’t let AI tidy them up. And by God, please do not ask AI what these are. Like that’s not the way. It has to be from actual people.

for example, the difference between vague and specific is if they say a desire or a result that they got, right, was that they get to pick their kid up from school three days a week now, don’t generalize that to they gave me my time back. Do you see the difference? I’m able to pick my child up three days a week from school now. I’m a better mom.

Is what we’re saying, but just saying she gets to be a better mom doesn’t feel as sticky, right? It doesn’t have as much specificity to it, so we could really overlook it. But if your client is a high-powered attorney who is working 14-hour days a lot of times, and she’s getting to pick her kid up.

From school three days a week. It might not sound like much to you, but to that person, that is a life change. But if you said you get to be a better mom, they might skim right past it. Okay? So you’re gonna look for the same praise that they’re giving you. You’re gonna look for some commonality between the things that people say. They’ll say things in different ways, but they’re probably saying the same thing. There’s usually something underneath it.

My clients all have a different experience, but underneath it, there is something about me helping them get clarity on their message, what they are great at. And I do it in two ways. I do it through the energetic side with the human design piece, and I do it through the strategic side in the messaging and framework piece. Both of these things are in my human design. So

The things that people consistently praise you for, come to you for, are usually gonna be the definition that you have in your chart. It’s gonna be your profile, it’s gonna be gates that you have, or definitions that you have in your centers. That’s where your energy is always on. This is how we connect human design with our gifts. And we start to see how marketable we are, what our gifts are, and how we connect that to our business when we start looking at these two things together.

What are people saying? What results are they getting? What am I really great at? And also what’s in the chart? Because that’s going to be very authentic for you. And that’s where you are going to shine. The more work you put into these specific gates or activations, the more you are going to see the activation show up. You’re going to see yourself shine. You’re going to see the right people coming to you. Because this is where we get into the whole energetic signature that we attract.

The people who are like us or who need our gifts. This is how this works. So when you send out a stronger signal of that authenticity, you start getting people who are perfect for you. And that’s where you get more testimonials and that’s where you get better results. And that’s where you love your life more and you feel like you’re living your purpose.

These things are easy for you, which is why they’re your zone of genius, which is also why a lot of people have trouble charging for them. They don’t value it. So they automatically feel weird charging for it. They’re like, I just do that. That’s just like everybody can do that. No, they can’t. So an example I can give you from my own human design is I can help people with their messaging and sales because I’m a five-one.

I also help them get clarity on all of this, and I can help them through their confusion through my conscious sun gate of gate 64, which is the gate of confusion. I have a very imaginative way of seeing things. But the 5/1 is the way that I naturally think and operate. It’s who I am. My profile is who I am, the role I play. I took it for granted for a long time. Because my clients would sit with their messaging documents for weeks.

Agonizing over them, not knowing how it could turn into content, how to come up with examples or analogies to easily explain what they do. And we have it all mapped out in very specific steps. We ask you questions and there’s not a lot of videos. It’s really just figuring out answers to questions. It’s very implementation oriented. And they would have so much trouble. They’d come to a call and I would map the whole thing out with them in one hot seat.

Why? Because that is my genius. Clients are constantly saying to me, How are you so good at this? Because they spent weeks trying to figure it out, and I can see it right away. It is part skill. I’ve studied this, I’ve trained in this, I’ve worked at this and with this for a really long time. That’s my one line. I’ve gone deep. The more I’ve studied, the more I’ve worked with it, the more I

have

developed my knowledge and expanded my knowledge on it, then the stronger my one gets. But my five just gets how to explain how problems get solved. It’s what I do, it’s how I see the world. And explaining how problems get solved is how you sell things. You explain to people how what you do solves their problems. That is how a five sees.

Everything. We see the world through problems and solutions. So when you start to understand your human design and work with it, I did not start out being a terrific five-one at this all the time. I’ve gotten better the more I’ve deepened the one, the stronger the five gets. This is how we work with human design. This is the difference between understanding your human design and

Actually working with it and embodying it. That is the difference between the way I work with human design and the way that a lot of other people teach it. We show up in the world as who we are, shining our gifts and developing them because they’re all just potential. They are not guaranteed. Five ones can be terribly conditioned people. We have all sorts of crap that we have to work through. And a lot of them will try to five their way through the world and forget the one.

Or they’ll one their way to everything and never show up as the five. We have to create balance here. So this is exactly the kind of work that we’re gonna be doing inside the challenge. It’s a 10-day challenge filled with action steps to get you known and paid. It’ll be part human design journey, part strategic journey. We are doing this so that you can truly be known.

But you are also taking action on the things that will get you paid. To register for it, DM me the word known on Instagram. I’m at NicoleLainoOfficial or go to Nicolelaino.com forward slash known and you can register right there on the website. All right, I hope you found this helpful. I hope you this inspired you to go digging through your old calls, your testimonials, your emails, your DMs, all of the things, and start putting it to work in your business and start recognizing yourself

for it.

Or maybe go to your human design chart and say, what is the piece of me that I think is really being brought to my work in a bigger way and is really delivering results for people. Okay? So thank you so much for being here. I appreciate you. And remember, in order to have an unshakable business, you must first become an unshakable human. So thanks for letting us help you become unshakable with human design. We’ll see you next time.