Nicole Laino
Hello, and welcome to the limitless entrepreneur podcast. I’m your host, Nicole Laino. And I’m here today we are talking. We’re talking books today people, and I’m really excited about it, I have a special guest because this is not my zone of genius. And I’m excited to ask him all the questions that I have on my heart about about writing a book. I have Vic Rancheria is here with us. He is the CEO and founder of Best Selling book.com. He’s a number one best selling author himself. He’s a sought after Book Launch Manager. And he’s an internationally recognized digital publishing expert. Big grant. Welcome to the show.

Vikrant Shaurya
Thank you so much, Nicole, for that lovely introduction. I’m really excited for being on the show and also chatting about books, I think about how it can help people by turning their ideas into maybe an of course helping them with establishing their authority. So really looking forward for our conversation today.

Nicole Laino
Me too, and why don’t you tell the listeners just a little bit about you and a little bit about your story?

Vikrant Shaurya
Yeah, sure. So talking about me like I’m a CEO at best selling book.com, where we help entrepreneurs, coaches, talk leaders turn their ideas into a best selling book, even when they don’t have the time, and the skill set to write a book. And we do that with our done for you book Writing, Publishing and marketing services. So we can turn anyone’s ideas to into a best selling book in just six months, completely done for you without them actually writing the plug. That’s our expertise. That’s our superpower. And so we have a proper set system and processes like that you follow through which we do that. And one thing that we do like Currently, we have three phases, we take them through. The first phase is the produce phase where we of course, we produce a manuscript over here. And of course, there are so many different steps where we take them through first of all, we create the outline currently match them with an angel writer, Angel writer is actually an eyebrow, a hybrid version of a ghostwriter. And their goal is to really understand their book ideas, their message stories, and most importantly, their voice and personality. And then they write the book for them in their voice with their personality. And once it is written, and they’re super happy about the book, then we also do the editing and proofreading and all kinds of stuff. So in the first phase, they are bookish, that means the manuscript is ready, it is produced. So this is why it is called produce phase. Then comes the publish phase, which is all about preparing the book for publishing and then the distribution process, where we also do the cover designing the description, author bio, we do the ISBN number, book, trailer video, do the research on pricing, keywords, category, all kinds of stuff, then we publish the book, distribute the book. So once it is done, then we we do the profit. The third phase is the profit phase where we do the marketing, we do the promotion, we get sales, we get reviews, the negative number one best seller guaranteed all kinds of stuff, stuff and total there are three phases, and total they’re 30 different services or 30 different steps we take them through and in six months, like we are able to turn their ideas into a best selling book.

Nicole Laino
Okay, so who’s a good candidate to write a book?

Vikrant Shaurya
So, if you talk about who is the good candidate, like someone who has a message, right, first of all, like we only work with nonfiction, authors or people who write nonfiction like we don’t have any expertise with fiction books, of course, we can help like once the book is written maybe we can help them with cover design publishing and marketing right but creating the book like we have an expertise of creating nonfiction books. So, first of all nonfiction book, then the second is they have they have to have some kind of a solution, it could be their their idea or message or story, it could be their experiences, which solve a real life problem of anyone. So, so for example, if someone is a leadership coach, maybe they want to write a book about how to be an effective leader in your organization. So, so this book is actually solving a problem. So books like these, like we really enjoy working with these kinds of books. And also people like who have some kind of an inspirational story, which can really move lives which can really do some make some difference in there in the world. So these are the things like vich we have seen that it really works in the in the good in the market, and the same time. They’re kind of a really good candidate for if you consider like who is the best conditions for writing a book.

Nicole Laino
Okay, and then what about Well, first of all the the the fact that the book is written for you, I think, isn’t An interesting take, I don’t think many people think about that. How is it still? How Does it still feel like yours? If somebody else wrote it? Are they credited on the book? Are they? Or does it? So if I, if I hired your company, do you hook me up with an angel writer? I give her my story. I tell her my, my method, sheet and I was just assuming you would pair me with a woman, it could be man, I just happen to say she for lots of things. They, they come they digest all of my stuff, they write it, they distill it down into a book, and then you guys take it and run with it. And are they credited on the book? Or does it say that it’s written by me?

Vikrant Shaurya
No, they will never never get any credit. It’s completely Of course, they are ghost writers, but we call them in writing, because they follow the angel writing system. And they, of course, we signed a contract with an angel writer and the client, that anything was the angel that was producing, right, any ideas, which they are even coming up, all the research they are doing everything is going to be the intellectual property of the client, they will be the 100%, owner of the book, and they will be owning the 100% rights and the ownership of the book. And they will be receiving the 100 personal qualities of the book as well. So they don’t have to give any credits. There are, of course, some clients in the past, like who will, like who fought were in love with their angel writers. And they desperately wanted themselves, they wanted them to be added as an editor or maybe a second author in the book, but it’s completely up to them. It’s an optional thing. But in the contract, it is written that are everything which the angel writer is writing, they can’t claim anything. Right? It’s completely the clients ideas and messages story. And they are the sole owner of the book.

Nicole Laino
Gotcha. Okay. And let’s talk about let’s talk about what ideas make a good book, what makes a good book because I think most people are looking at it, as I see this. This is a show for entrepreneurs, they’re like I, I see this as a way to really elevate my credibility to get my message out in the world. What what is it that? So I think that they get held back sometimes by thinking about like, what if I have is not enough for a whole book? How, how do you deal with that? And what type of people normally come to you? And how are you able to help them get over that I understand that the book is written but they do have to come with the system they who makes like, what what in there do you feel is necessary on the the entrepreneurs part, I’ll call them entrepreneurs, because they’re, I guess that the author but

Vikrant Shaurya
so Nicole 80 to 90% of the clients we get, they are just in the idea phase, they are not very sure about who is going to be the readers, they are not sure about why exactly their writing, they want to write a book, they are just having a big idea that Okay, so maybe the like someone in the industry has written a book, and they became successful using the book. And they want to do that themselves. Or maybe they have seen that some other speakers in the industry, they’re doing it, they’re using the book to get leads and get more clients and speaking gigs. And they want to do that themselves. So 80% of them, they are not very much clear on exactly what the entire structure of the book, they just have a big book idea, just a basic book idea. And that’s it, they just have a simple like that these could be the target readers. And most of them, they say that I think this book could be read by anyone, right? It’s good could be helpful for anyone. So what we do is, the first step is for us to create a book outline. And before we create the book outline, we always like the the first thing which we do is we create the outline quadrant. And this upland quadrant helps us to create the book outline. And let me share with you what exactly is outline quadrant and why it is very important, not only for the book writing, but also for the publishing and marketing phase as well. So the outline quadrant consists of four different elements. The first is what’s your book idea. And we really have to really go deep inside this that we need to understand the bigger the problem is, the better the ideas, the more the profitable ideas. So so we really go deep into this, what’s the book idea was the basic idea and how will be how you can lead people know that the entire book, like what’s your book in just one line, so that people know exactly what the book is all about. The second is why it’s why you are writing the book. And that’s one of the most important thing and people really forget it. They see that okay, like maybe someone in the industry has written a book and they want to do that themselves. But they have to sit down and write it themselves. Why exactly they’re gonna write it, because this is actually going to define the entire structure of the book. For example, if their goal is to generate high quality leads from the books, or maybe they can offer a giveaway inside the book, and people can click on the giveaway and they can, it can take them to a landing page where they can provide the email address and they will be receiving their email address, if they want to establish their personal brand them maybe share their own stories, right in a kind of a value based way. If they want to generate high value clients in the backend, maybe coaching clients, so what they can do is maybe they can share some success stories of their clients, their past clients as a case study in the book, not being very salesy, right, so that people will get to know that like, okay, so this person, or this author also helps people in taking them from point A to point B, and I really want to work with them as well. So defining your why is really important elements in the outline quadrant. The first is the book idea, the second is the why. And once you do find that, this is going to define that how you will be crafting the entire book. The third is, again, very important element, it is called readers. So we need to understand that we are not writing the book for ourselves, we are writing the book for that one reader whose life and business maybe could can change with the help of your book. So you are providing a solution, you are letting the reader take the take them to a journey from point A to point B. So we ask really deep questions over here that Okay, so who is your target audience? What’s your target? demographic? And also like some really deep questions like, what pain is this person experiencing? Because they haven’t read your book yet? Right? What are their desired outcomes, what exactly they want to achieve? So we really understand what are the goals and what exactly they want. And then we start working on the next step. The next element is the hook of the book, or the angle, or how you will be positioning the book from and distinguishing or maybe differentiate your book from all the other books in this in the market on the same topic. So there could be hundreds and hundreds and hundreds of books, if not 1000s of books on the same topic, definitely. So why your book is different, why people should choose your book. And of course, what we do over here is people can to find your unique hook, what they can do simply find top 50 books in the market and the same topic, click on the book cover. And Amazon has this feature called look inside feature. People don’t have to buy the book, they can simply click on the book cover, read the Table of Contents, the initial introduction, exactly get to know exactly what they are they are offering in the book. And you can see exactly what people are offering the book. And then you can maybe also build an outline based on that. At the same time, they can also read three star reviews on Amazon. And these reviews are very important because they exactly tell that what is great about the book and what is missing in the book. And these missing elements you can include in the book, which is going to be the hook of the book. So these four elements combined the idea the why readers and hook combined the outline quadrant, we help we use it for the creating the outline, we use it to create the entire book, we use it for the publishing covers, and also for the marketing thing as well. And that’s the number one thing that we do whenever we start working with any new client.

Nicole Laino
I love the three star review thing, because that does that you are and I’ve heard a lot of things where you can get making content ideas, you can get all sorts of things from Amazon reviews telling you a lot. But the the three star review I like because it’s just like you said it’s telling you what was right about the book and what was wrong about the book. What’s the gap that people found with these books that might have been great, what didn’t make them five stars? And then, so tell me what the difference in your estimation is, in your experience of, you know, a best selling book and just a regular old book.

Vikrant Shaurya
Yes, sure. So, if you talk about best selling book, like there are different platforms where book can become bestseller. Right? So first one is very prestigious list, you know, like New York Times bestseller, and contribute don’t offer that service. So for to hit number one, or maybe to hit bestseller on your time, you have to get at least 15 to 20,000 sales in a week. And that’s that’s going to be physical paperback book. Also, that’s not going to be that will not assure you that you will the editors of New York Times will select your book as a bestseller on their platform. They have the review so many different things. Right. So it’s kind of a very uncertain, it’s not guaranteed. And but what we do is we help people to get bestseller on Amazon on Wall Street Journal in USA Today. Okay, so For a Wall Street Journal and USA Today, they have to get around 5000 to 7000 sales in a week to hit bestseller on that platform, right. So that’s a very simple algorithm. And if you do that, then of course, anyone can become bestseller on that platform for to becoming a best seller on Amazon, there’s a, there’s an algorithm you can use, you need to understand that you have to find out the right categories. Right for your book. So, so I’m not sure whether you know this, like if you are publishing books on Amazon, then Amazon first of all asked you to choose two different categories. But there’s a triplex Of course, you can select two categories. And once your book is published, then you can again, back to the customer support, and you can choose 10, eight more categories. So total 10 categories, you can rank your book in. And once you can select these categories, you can find some fun example, if your if your book is about leadership, or maybe entrepreneurship, find out that what was the number one book and how many sales they are getting. So there’s a tool out there called publisher rocket, which can help you get exactly how many sales the number one book is getting, for example, in entrepreneurship credit category, if the number one book is getting maybe 500 sales in a day. So your goal is going to be you have to get more than 500 sales in a day so that you are booking outrank that number one book, and you can become a best selling author. That’s a very simple math, there’s a very simple algorithm, which we have to follow. If you do that, then of course, you can definitely hit bestseller on Amazon. So these are different places to hit bestseller.

Nicole Laino
And I think this is the difference between or gap that people don’t realize, because there’s the there’s the writing of the book, and then there’s getting the book actually sold. And that is a completely separate service, that’s a completely separate animal from writing, you might write a great book, I mean, it’s the same thing with anything. But you know, if you might have the best videos on the internet, but if nobody’s seeing them, it doesn’t really matter. Not that it doesn’t matter, but you’re not going to have the impact that you’re looking for. So So I think that that’s something that gets overlooked a lot is people think like, well, I’ll just write it myself. But then there’s the new might get sucked in by like a low ticket offer or something about like, write your book in 20 days or whatever. And then, but then what do you do with that book? So it’s something like a service like yours, where they’re there, you know, it’s, it’s everything, and you don’t have to be, you don’t have to worry about how do I get it ranked on Amazon, this is something that that your team works on. Just to shift gears a little bit, I’m curious. What are two of the your favorite books, or most successful books that you see where you’re like, these are two examples. From what you you and your company have put out? Do you have like two favorites that you can kind of highlight and tell us a little bit about why you love them so much?

Vikrant Shaurya
Yeah, sure. So they, of course, several books, but let me share maybe two or three books. So one of the books, which we recently did, it was around aviation industry. And it was a very unique and very niche specific book. And when the client came to us, you know, like, in the entire world, the number of readers and the number of customers for that book are only 5000, not more than 5000 Only 5000 Maximum people who want to read that book. But what he did is of course, he had a very premium services, right, he was in an aviation industry. And he of course, we launched the book for 299 to pay $9 for the Kindle version. And then of course, when the book became ambassador, then, of course, we have now relaunched that paperback for one $50 Right, and that’s what people are paying for that book. And he was able to get 1000s of sales within just the first week with the promotion. So it was kind of a very interesting to us because we were targeting very niche specific book, still, we were able to get these number of sales, you can find this book like if you’re gonna go to our best selling book.com You can find the review from the author as well. So this was one example. It was very interesting work which we did this year itself. There are also like some really closed project which are very close to my heart. One of them was one of lady came to us and he she like her daughter went on like this kind of story and just wanted to share. Her daughter went to a neat vacation and an accident happened and her entire face got crushed with a boulder and that it was very difficult for doctors as well, the doctors were saying that we can’t save her. But somehow she got survived. Of course she is. She’s got a wheelchair, she’s paralyzed. But somehow she got survived. And then she wrote a book about this entire journey. And she had no purpose of using that book to establish her brand, or coaching and all these different things. But the thing is, like, the moment when she launched the book, she just wanted to share her story. There were so many, like 1000s of people like who started reaching out to her like with thank you emails, that how, like, they were in a similar situation, maybe someone in their life who didn’t love, they were suffering with any disease, or were suffering from an accident, and, or maybe they have lost, someone likes some loved one. And they were into a similar situation. And when they read the story, like it gave them, it gave them hope, which is very, very powerful. And then something amazing happened, like she used that book. And of course, people wanted to work with her. She’s now a very successful motivational speaker. She is, she has launched her coaching program and video courses and all of these things. She’s very successful now. And she was able to get more than 500 podcast within five to six months, just using the book. And at the same time. It she built the entire business around it. And she had no interest, no purpose to launch this thing. But this was the kind of story which was very close to my heart, just wanted to share with you.

Nicole Laino
So I love that. And that was kind of what I was getting at like, like, let’s let’s talk about the breadth of, of books that get published because I want some I want the the person who’s listening to this right now that’s had the book on their heart for a long time, I want them to see that there’s, there’s all sorts of books coming out, we see them. But we think that there’s a big publishing machine behind so many of them or you know, you have to get into random house in order to publish a book. And that’s just all you need to Self Publish completely. And then you have the distribution part that’s on you to be figuring out. And I think that that adds just another layer of complexity. And challenge to this, because that’s a whole business in itself. And you talked about a little bit about the pricing game. And we’ve all seen that work, right, we’ve all seen, you know, and you can have this book for just $7, which is covers the shipping and all of that, and it kind of bumps the numbers up. But we’ve seen those work before, you know, if you follow Russell Brunson or something you can, you can watch how you can play the pricing game with books, and how you can build a career centered around these books. And I think for a lot of people too, it is their low ticket offer. That is the entry level offer. To them. It’s not a $27 digital product that you’re running Facebook ads to, it’s a book, that’s eight bucks, or 12 bucks, or whatever it is. And it gives people a real deep dive into who you are and what you stand for the mission. And if they read the whole book, you probably have a fan at the end.

Vikrant Shaurya
And you know what, like, last year, I hired two coaches after reading the book, so I had no intention like i. So the one course was around marketing. So I read his book. Let me name him as well. So he’s a good friend as well. You can find his book, The one page marketing plan. And he’s a, of course, like I read his book, it was amazing. And I just wanted to work with him. So I dropped him an email that halen like no matter what your pricing is, I really want to work with you. And he replied back and then we had a call and I became his client. For six months I of course, he has a premium coaching. So of course, I was one of the one on one student. Then there was also one book, which I read. It is by Dave genius. And his book’s title is system or logic. It was about building business systems and processes. And I got his video course I think it was $2,000 or something. I invested in his software, which was about building systems. It was $99 per month, so I’m on a monthly payment. So I’m a lifetime customer for these people like after reading the book. And same thing happens for our clients as well. Same thing happens for me as well. When I published this book, How to Write a bestseller last year, then we got dozens of people read Applying to me because of course, we have a set system built inside the book like proper funnel, so that people can reach out to me and ask me question like about my services. So you have to also understand that how to use this book to monetize on that book. So that’s really important, but people don’t use it, like, they just drive the book and think, okay, like, someone is gonna come and maybe they’re gonna buy the book. Forget about like, they’re gonna become your client. That’s the next step. Right. So first is like, you create a really good product, and you do the proper packaging, design, the covers and interiors, and then comes the the real publishing and the promotion promotion is really important. And once the promotion is done, then you have to understand that how to make profit out of it. Right means how you can use that book to generate high quality leads, it could be video courses, it could be selling your high value coaching program in the back end speaking gigs done for you services, anything that you are even software’s, right. So again, the the possibility is limitless, like, if you will, if you will use the book in a proper way, then you no one can stop you to become a limitless entrepreneur.

Nicole Laino
That’s right. That’s right. You’re only limited by the limitations that you accept. I say that on every single episode. No, I like I, I, I love it. And I mean, I’m one of those people, I fall in that category of like, I always have felt like there’s a book in me. And, you know, and then there’s, there’s the excuses that come up, I you know, we don’t have the time and I don’t have maybe it’s not enough, maybe I think the other thing that some coaches think about is, am I going to give away everything where nobody will want to work with me after. And these are just limiting beliefs that we have that keep us from doing the thing that we’re sort of inspired to do which you should always pay attention to the story that’s going on in your head. But that’s certainly a story that I have no feel like I’m aligned with that right now. But at one point, because I just look at content differently. I talk a lot on this show. And I don’t feel like I’ve given anything away that made you feel like you wouldn’t get anything from my coaching. But I think that that’s something that that coaches do, I have enough to say, that won’t leave people feeling like I got everything that she’s got from the book. And I don’t need to coach from her.

Vikrant Shaurya
And I think I also want to add one thing that of course, there are so many things else like that you can cover in the coaching or in the backend. But the thing is, several years ago, like I listened, I was listening to one of the interview of this guy called Ramit Sethi. He is an author of I’ll teach you how to be rich. And he shared in this interview that I share 98% of my content, on internet for free. But in the video courses, of course, he has some really great courses in the backend. And he charges like more than $2,000 $5,000. Like there, he also have some one on one for more than $10,000. And he’s a super successful guy, just because he applied the same thing like 98% for free. But the only thing which you have to understand that all the content which are available for free, it is scattered, right. But the backend courses or coaching program, it is designed to properly take actions like step by step. And you will also be getting an accountability which people really miss, when they are just watching videos after videos or listening to podcast after podcast or reading after books after books. They are missing just one thing, which is accountability. They don’t first of all, they don’t see the act, the lack of God, they see all the values, but how to apply those values, how to apply those information in their life or business. That’s a completely different thing. Right. So you are spreading your message and ideas or stories in the world with the form of a book. But now people want to buy the book people want to buy work with you. Right in the because they really want to now see the cheese, you have introduced yourself with the help of the book. Now it’s them like they will be reaching out to you. If you build the proper funnel in the book, then they want to work with you, they will be reaching out to you. So just wanted to share this video.

Nicole Laino
Now I think that that’s absolutely valid. And I’m glad that you shared it because that is the truth and being able to you have to shed those stories or it’s going to hold you back from everything that you want to do whether it’s you know, posting videos online, starting a podcast, whatever it is, it’s going to hold you back if you’re like oh my god, I’m gonna give away all of my gold and nobody will want to pay me because that’s just not true. Because they’re always looking if you’ve given somebody a taste of something that they’re like this moved me this activated something in me This taught me something they’re going into the automatic assumption is going to be that there’s more that you could teach me if this is what I got in this book, what could I get if I actually got to have a conversation with them? And that’s because that’s honestly that’s where change really happens is when it’s applied to you. We can all read things and know things at an intellectual level. And hear it like you gave us the four steps the quadrant, you know, your book idea, why do you want to write your book? You know, the readers? What’s in it for them? What’s your hook? What’s your angle? We just gave you kind of some information there. But when you sit down to write it, it’s going to be, well, how do I put it all together? And oh, I just did this part. I have a question now. Is this enough of a reason for the reader to read this? Is this enough of the what’s in it for them? No. He said, to put a funnel in the book. How do you do that? You know, there’s so much more to it, there are the next steps. And there’s, you might understand it partially. And you might feel like you understand the whole thing when you’re listening, like, Oh, I get it. But that’s just that that’s just the spark that gets lit. And it’s been my experience that the the change happens when you get in a room or a virtual room with somebody, and you say, I’ve come this far. Here’s where I’m at. I took everything that you taught me, and I put it into action. And then this happened. Help me what do I do now? How did how does this apply to me? Now you said this, that really confused me like I get it, but I don’t see how it works for me. The

Vikrant Shaurya
I love it. Actually, this has happened with me as well, when I was reading this books, the one page marketing plan last year. And I thought the author has shared almost everything, all the knowledge and I thought that I’m going to be applying it in my business. But I had so many questions with every steps, so many different questions. And the thing which we have to understand that the author will be sharing the information, but every business every life is different. So for example, my business was different. But when I started working with with him one on one, I worked with him for more than six to seven months. And it was one of the best Titian for for our business. And he helped us with he helped us with a properly personalized services like his coaching and like what to do for your my customers. Yes, right. So exactly how to do the marketing for my audience. That’s really important. And that’s how this is what you can do with the backend thing means you have certain. So these are just a limiting belief. You just think that you will be offering everything and why people want to work with you. But the truth is completely opposite. So most of the famous people out there they they share almost all the knowledge. And still people are dying to work with them.

Nicole Laino
Well, I look at an author like Gabby Bernstein, who is a huge number. She is a she’s a she’s a spiritual writer. She’s written I think, eight books now, eight, nine, she’s I think she’s on her eighth book, New York Times bestseller constantly. It’s how everybody knows her. It’s how she got on Oprah. And she still sells out a huge group coaching program, she’s now doing another like she’s got like, four or five different programs that she ran, she has a membership site. She has all of these ways for you to continue to pay her after you read the book. And she’s got all of these little things within the book of like and get the free meditation here. And then you’re on our email list. And then she’s so like, you can see these things in action. But her whole visibility strategy is books. That’s what she does. She’s an author first. And then she’s a teacher and uses being an author as her visibility strategy. I publish a book every year, it goes out more people come into my funnel. The old people are being nurtured. It’s It is incredible. And they’re they’re super duper loyal to her because she’s giving tons and tons away. So even if you’re just reading the books, but you’re probably signed up for something, she’s got something at every price point you probably gave her some more money somewhere along the line. So it’s it’s absolutely a valid avenue that is very, very powerful if you use it correctly. Yeah. And it’s probably more attainable than most people are thinking.

Vikrant Shaurya
Exact. Exactly. Actually. I was reading this book, let me share it. I’m not sure whether this is gonna be a video or audio. But this is one of my favorite book. It’s called the one thing it’s by Gary Keller. And on I guess I’ve also noted it down. Yeah. So on the page number 40. Like I’ve also marked this, what exactly they have written is in 2001, it was 21 years ago. So this is what Gary Keller has written, let me just read it there just few lines. In 2001, I call a meeting of our key executive team. As fast as we were growing, we were still not acknowledged by the very top people in the industry, I challenge our group to based on 100 ways to turn this situation around. It took us all day to come up with the list. The next morning, we narrowed the list down to 10 ideas. And from there, we chose just one big idea. The one that we decided on was that I would write a book on how to become an elite performer in our industry, it worked. Eight years later, that one book had not only become a national bestseller, but also had morphed into a series of books with total sales of over a million copies in an industry of about a million people. One thing changed our image forever. So everything started with a book. Gary Keller, of course, is a billionaire now. Yeah, yeah. And so but you all Everything started with a book. So if you are stuck, if you have maybe if you are stuck with the invisible ceiling, maybe the book could be the answer, writing a book and really transform you as an authority or industry leader.

Nicole Laino
And I think and I’m always about the the the internal change, to create external change, if it’s something that you have felt like, could be the thing for you. And this is where the why I think really comes into play, are you doing it because everybody else is doing it? Are you doing it purely for the exposure? I do. Personally, I think something like a book, it has to it has to be rooted in some sort of mission, something that you want to share. So whether it’s your your personal story of triumph over the odds like that, that girl that you were talking about, whether it’s scary story of, you know, and teachings on how to become a top performer and leader in this industry, whatever, whatever it is, you do have to have something on your heart. And I think if that’s if that is the root of the entire thing than all the rest is just bullshit. It’s just, it’s just limiting beliefs, anything that’s standing in your way. And when we move with intention and move on inspiration, great things happen. It might not be that you’re a billionaire, and it turns into a series of books and over millions and millions of copies sold, it might not be that. But it could be the next step that uncovers the next step for you. And the next thing, and it could be something that causes such an internal change in you. Because the confidence of I’m a writer, I’m an author, I have like my ideas. And you know, this is this is a legacy piece, this is something that’ll be around after I’m gone. There’s so much to it and play around with how these things feel for you. Not from an ego perspective, but from a does this, does this feel like something I am meant to do? He

Vikrant Shaurya
and that’s very interesting point. Which is leading me to this one more interesting point. Actually, people also have this limiting belief, people think that should I really write this book, am I enough is my story enough, or people are going to really read this book or buy the book, the thing is, like, you don’t have to write the book for millions of people, you just have to write a book for just one person. And you have gone from point A to point B. And now that person is still on point a desperate to going from point A to point B and your story, your message your ideas can really help him give him a roadmap, like how he can go from point A to point B. And that’s enough. And of course, when people publish work, like of course, it’s going to help them build brand, maybe they they’re gonna make some money from coaching and all these different thing. But one thing like vis a vis V also very get excited about when our clients get thank you emails from the readers, that’s very satisfactory, that how this changed their lives or business and how it is impacting their lives. So these things like which is really powerful. So, so this is how to think about that you are impacting, you are changing the world in a in a good way. You are leaving a legacy at the same time you you are sharing your story, and helping people go from point A to point B. And that’s very powerful. That’s very profound.

Nicole Laino
It is and I think that that’s why people get into the coaching industry. That’s where we get into, you know, like, if you’re rooted in the service of it, then good things happen. Just don’t let the beliefs get in your way of serving in the way that you were called to. But this was so amazing. I really like I love everything that you shared, you shared so much value. And I hope that at the very least, that if somebody is out there and they’re thinking, you know, maybe this is for me that we help them get a little bit closer to that answer, whether that’s a yes or no. And thank you so much. And if there’s anything you’d like to leave the listeners with, and please let them know where they can keep in touch with you and where they can learn more about you.

Vikrant Shaurya
Sure. So I believe there going to be two type of listeners for these this episode. First type of listener will be those who want to who don’t have the time, but don’t have the expertise in this just, they just want to hire an agency, we’re going to write the book for them publish and market all the book. So they can simply go check out best selling book.com, we have hundreds of testimonials and case studies over there, how we help them turn the ideas into best selling book, if you find that this is a good fit, you can simply schedule a call with us. And we can take it from there. And there gonna be another set of audience maybe who want to write the book themselves, maybe they don’t have financial resources, to hire a professional company to do all this stuff. So what I have created is I’ve created a checklist, which we use for our clients, which is actually like, you can see all the subs, all the steps and sub steps in the entire Writing, Publishing and marketing journey. And everything you can do. So you can just simply download that checklist, print it out and paste it on the wall. And this checklist also comes with a blueprint, which explains how to use this checklist. So whenever you are starting the book writing and publishing journey, just have it in front of you, which is going to make the entire publishing journey very, very easy. So to get this checklist, they can simply check out best selling book.com forward slash checklist. And they can download this for free.

Nicole Laino
Beautiful, that’s amazing. And so please check that out. We will be of course linking all of that up in the show notes. So you don’t have to worry about writing any of that down. Although it is a very easy URL for you to remember best best selling book.com You got a good one there. And forward slash checklist checklist. So we will link all of that up and and please keep in touch with me current you’ve you’ve added. I think you’ve opened people’s eyes to an avenue maybe they thought was close to them. So I thank you for that. Because that is what this show is about. I appreciate you being here and for sharing so openly. Thank you.

Vikrant Shaurya
Thank you so much Nicole, like all the questions that you asked and the entire conversation. It was really smooth. Really great. I loved every moment of this. Thank you so much for having me.

Nicole Laino
Terrific. We loved having you. And for you listener if you’re still here at the end of this episode. We appreciate you we appreciate you staying all the way to the end and listening to this conversation and being a part of it with us. And remember, you are limited only by the limitations that you accept. And when you stop accepting those limitations. That is when you become limitless. And that is what I wish for you always have a beautiful day and I will see you on the next episode.