Nicole Laino (00:30)
Hello and welcome to Unshakable with Human Design. I’m your host, Nicole Laino and I want you to know, you probably know this. If you listen to this show, you probably know you have a mission. You probably know it’s bigger than what it sounds like, what it seems like, that there’s something in you that makes you different than everybody else. There’s something special about you and what you have to offer.

And that’s probably why you’ve started to dig into human design a little bit. Maybe you’ve been doing this for a long time. Maybe you’re just getting started with the human design system, but it’s starting to show you, or you recognize that human design can show you what that mission is with greater specificity than we can usually find on our own. with human design, I think what’s so incredible about it is that it gives us a way of studying ourselves.

And tuning into our intuition. And when we put those two things together, magic happens. Because what’s so beautiful about it is that we start to see ourselves through this new light. We start to see what we’re really here for. And those things that felt really big, that maybe felt too big for us, that maybe felt a little scary. We get some courage to do it because we’re like, it isn’t just in my head. It’s on this page, it’s on this screen, it’s in this chart.

It’s talking to me. And it’s telling me that everything I knew about myself before was true. And anything I beat myself up over was actually just a low expression of something that’s actually a gift. So incredibly powerful. So when we start to combine deconditioning, inner work, and following our design, we can actually embody that mission.

We can embody this purpose that we have here on earth.

But now most of you are entrepreneurs, I’m guessing. If you’re listening to the show, you are probably an entrepreneur or an aspiring entrepreneur. And you might be wondering, okay, I’m getting into this whole mission thing. I’m getting into this like being a thought leader. I’m getting into this changing people’s lives with who I am and what I know and the energy that I bring to the world. But how do I monetize it? Because I would really like to take care of myself. I would really like

To live a materially rich life. And it doesn’t mean that you have to necessarily earn all of this money. You don’t have to be a millionaire. You don’t have to want those things. But I don’t know anybody that doesn’t want to have their needs taken care of and then some. To feel like money is not an issue. And I do think that that is what we’re kind of being trained for. I do think that.

These shifts that we are experiencing are leading us in that direction. But that question of how do I monetize my mission? How do I become a thought leader and actually make money from it? That’s the question that so many entrepreneurs are stuck on. And in this episode, what I want to explore with you is some of the topics that we’re going to go through. You know, what is your mission? How do we connect to it? How do we create a message?

From your mission, which is really important. That is really the missing piece that we are gonna get into because so many entrepreneurs do not know what their message is. They’re vague on their mission, and they’re sometimes completely outside of any realm of knowing anything about their message. We’ll talk about what the actual process to monetize looks like: how to create an authority platform.

So that it carries this message and this mission, and then what stands in the way of most entrepreneurs with all of this. Okay? So that’s what this episode is gonna be about. Before we get started, if this topic interests you, if you wanna know how to blend making money and your business with being who you are, with human design, with living in alignment with who you were meant to be, with really digging into what your mission is.

And with every step you take towards your mission, you take another step toward the business that supports that mission. If you want to know all about that, we are entering into a new era. So I have created a new masterclass called the New Era Expert. The experts and the gurus of yesterday are over. You can already probably feel that. We’re entering into something much different. There’s a different energy to it.

But we’re going to be talking not just about the energetics, we are going to be going into, and I’ll be teaching you about the strategic elements that will support you in this new era. I actually believe that for everybody who has struggled with these things, your time is coming. So I want to share that with you. And that’s what I’ll be doing in the New Era Expert Masterclass. All you have to do to register, it is free, is DM me the word masterclass on Instagram. I’m at Nicole Laino official.

Or go to Nicolelaino.com forward slash masterclass. We have it linked up in the show notes and you can register right there on the website. Okay? So let’s get into it. What is your mission and why is it so important? Well, with this shift in the epochs, as we call it, and maybe have heard me talk about this on this show or on Instagram or anywhere else where I am, because it’s it’s I joked with Christina Luna in our transit episode a few months ago.

She asked me about it and she complimented me on the way that I spoke about it. And I was like, thank you. It’s all I think about. I think about it all the time. I see it everywhere. And once you start to see these themes, you can’t unsee them. Now everything feels like evidence of this, of this path that we are now starting to forge. I’m not gonna go into all the details here. I’m just gonna touch on the very, very high level here for just a moment, so you know what I’m talking about.

But if you want to go deeper into this topic of the cross of the sleeping phoenix and the cross of planning, this 2027 change, the energetic shifts that humanity will be going through in February of 2027, and what that means for business and leadership and all of that. I did two very in-depth episodes on this topic. It’s episode 216 and episode 448. Everything is linked up in the show notes for you there as well.

I went into depth in those two episodes, and we even did a workshop on it, and there is a free guide on it. I’ll link all of that stuff up in the show notes for you so you have it. The link to the workshop, the link to the free guide. but the changes that are happening in the world, basically we are going from a very strategically focused growth and hierarchical structure that we were all kind of pulled towards. That’s really what this is.

You may not have felt like that type of person, but you knew that the world worked that way. Because those were the rules we were all playing under. There was a game. There’s always a game. Humanity’s got a game going all the time. And the game for 400 years, up until five months from now, was growth, strategy, build your skills, focus on this thing, grow and grow and grow.

Hierarchical structures, very much the themes of tribal communication and tribal leadership. We have one group of leaders, we have these people in power. Power structures are a way of the tribal circuitry as we look at it in human design.

But where we are going, the cross of the sleeping phoenix is very individual focused. This is about being an individual. It is about individual expression. it isn’t about materialism, is what we worship. We worship the emotional and spiritual connection that we have with each other, that we have with something bigger than us. That our own energetic state is what determines our material growth and our safety and stability in this life. Not

How hard we work, not how many people we connect with us. So that’s the shifts. Those are the themes of the shift. Different things, when we shift into 2027 and we’re already feeling them, they’re going to be more valuable than they were before. So look at AI. So what is AI not good at? Well, it’s not good at creativity, really. It’s not great at having ideas. It’s not great at relating to people.

It isn’t great at communicating. Now, the more you dig into AI, it’s funny, the smarter it gets, the less human it gets. The smarter it gets, like as these models evolve and grow and get smarter, you’ll notice that there’s a lot of jargon in there, there’s a lot of over-explanation, it misses the real point of a lot of things.

It can’t listen to a conversation and tell you what the most important parts are. You have to train it so specifically to think a certain way. And even then, it misses the mark more often than not. Now, it doesn’t mean that it isn’t useful. It is incredibly smart. It is so useful. But what I’m saying is,

The contribution that we still have is going to be that humanness. It’s going to be those ideas that we have. It’s going to be those things that only we can create. so as we’re looking at that, I want you to think about your mission. it’s what you contribute to the rest of us. So if AI is gonna take away a lot of that other stuff that we have fooled ourselves into thinking with the cross of planning.

Were the most important things, you know, the skills that we build, and how much we can focus, and how hard we can work, and how we contribute to this company, and the company takes care of us. All of that, that bargain is out the window. What you contribute is going to be your mission. It’s going to be the thing that only you can do. It’s going to be an energetic contribution that you put out there. So the new currency is going to be your energy.

And your wisdom, both your lived wisdom and your chart wisdom, the gifts. Embodying your gifts is the first step because that is all that’s irreplaceable.

That’s why copying doesn’t work. That’s why imitating people doesn’t work. And it used to work. Imitating used to work. Grabbing somebody’s strategy and taking it and using it for yourself used to be a very effective strategy. It worked. We all did it. Some people were more successful with it than others. And some of us always had a problem with imitating.

Some of us always had a problem with doing it somebody else’s way.

But now the second part that most entrepreneurs are missing that is so important to actually monetizing all of this, to making a living from this, which I do. this is all I do. I don’t have another job, I don’t have a side hustle, I don’t have anything else going on. I make and take home over six figures a year from this business. And I have done that through everything that I’m talking to you about now, but even more so what I’m gonna talk to you about, I’m gonna expand on it.

in the New Era Expert masterclass. So I know what I’m talking about here.

You need a message from your mission. It needs to be both of these things. You need a message and you need your mission. And too many entrepreneurs focus only on one side of these. Some people are overly focused on message, some people are overly focused on mission. And you’re going to need both of these. You’ve always needed both, but now you’re really going to need it because the mission is going to come out in front. That’s gonna be your energy. And energy is becoming more important

Closer we get to 2027 and beyond, energy is going to be more important than strategy. So you need the courage to say what you are here to say. Your mission is not going to be easy. It’s going to make you work for it because you’re going to be here to change people with your gifts. You’re going to be here to make an impact on others in some way, shape, or form. Because that’s what our mission is. Our mission is our contribution to the whole.

And you need a platform to carry this mission. You can’t just embody your gifts. You can’t just have a mission. You need to have a mission, embody your gifts, and have a platform that will carry it. You need to expose it to the rest of the world. And podcast is my favorite way of doing this. It’s what I call an authority platform. Podcasting is my favorite way because it’s done so much for

me.

As of the time of this recording, this podcast has generated over $500,000 in revenue. Just me sitting in this chair recording my thought leadership, sharing what I know, sharing the way that I think. I don’t just share stuff. I don’t just share information. I share my perspective on it. And I share it to a very specific type of audience to shift a very specific type of person.

And all of that comes from my chart. But the message part, the message is what makes people buy. So some of the reason that I’ve been able to have success with this show is because I’ve structured the message so people understand what my work can do for them. Right? That is what a message is. Conversion comes from this. When we just get conversion from energy.

And it isn’t about really conveying our value. We run the risk of people buying for the wrong reasons. And that’s when you get people bashing you on the internet because they say, She didn’t teach me anything, she didn’t do anything for me. We didn’t really do anything. She was just awesome. We’ve seen so much of that. We’ve seen the huge backlash from that of people charging so much money for proximity without any sort of talent or

deliverable behind that.

So we need to be able to build a message where we say, like, this is what I offer. This is what I can help with. This is how I can help change you. And we can do that through our gifts and understanding how those gifts are valuable to somebody else. Visibility without a message equals burnout. So if you’re visible and you’re putting content out there, but people aren’t buying, that’s not more visibility that will change that. It’s a message.

Because you don’t have a traffic problem at that point. You have a conversion problem. The problem isn’t getting people to watch. The problem is getting people to buy. This is where the strategy comes into play. You do have to understand some of these strategic things in order to know what needs to change in your business. So you aren’t burning it down and building it back up over and over and over again every time something doesn’t work. You haven’t been able to diagnose a problem.

And if you can’t diagnose a problem, you can’t cure it. If you do cure it, it will be luck. And you can’t duplicate luck. And this is why so many people fail. But I digress here a little bit. I know so many people who are visible but not effective. They have podcasts but no money and very low listener retention. These are skills that support the mission.

So this is where I see skills going. This is where I see strategy going. It’s like, does the strategy support the mission? Does the strategy support my goals and who I am and what I’m here to do? Or is it strategy because someone said they made a million dollars? That’s the part that’s probably not gonna work anymore. And we’re already seeing that stuff not work.

Because they put so much faith in the strategy. But if they put more faith in the energy and they said, Any strategy works for me, I just need to know what I’m doing, but I can make any strategy work because the energy is right. That’s the big shift.

So, the way I built this show, I had to learn strategy because the energy wasn’t enough. I still needed to understand well, how do I get people to listen to the show? Right? And I learned and I developed a way to both convey my value and grow my show while still maintaining a team of just two people. I didn’t hire, you know, major marketing firms to grow the show for me.

And the one thing that I love about the podcast is even when downloads are down, sales are steady. Things are still happening within this business, even if the downloads dip. Because it isn’t about that necessarily. It’s about a consistent dip into the library. Podcasting is evergreen. So every episode that I create has the ability to sell somebody today, tomorrow, a month from now.

six months from now, years from now, I still have people watching and listening to podcasts ’cause we’re on YouTube as well. I still have people connecting with those episodes and buying from me from episodes from a year and two years ago. All the time.

But one thing to understand, it’s the energy and strategy together. In the past, strategy was the more important piece. It was like get the strategy right, then get the energy right, and you’ll be okay. What’s happening now is that’s flipping. The energy needs to be right, and then the strategy is the secondary piece. This is what makes human design so powerful. Because we have to learn how to do both until we don’t need to make money anymore, which

I have no idea if or when that’s ever going to happen. I think it’s possible. I think there’s interesting conversations happening right now about the future of what business looks like. But right now, we still live in a world where this is how we make money. But the energy surrounding things, people are looking for expansion. So if you are a spiritual entrepreneur right now, this is the most powerful time for you.

Because people are looking beyond strategies because they’ve realized the strategies, they’ve either heard them all, they’ve heard all the stuff that makes sense, and they’re open for something different because they know that where we’re going, even if they don’t consciously know it, is different than where we’ve been. But every single thought leader that you can find has some sort of authority platform. I challenge you, go look up the names and see. They all have a book, they have a podcast.

They have a YouTube channel, and now possibly they have a Substack, but they have one or some combination of those things. Whether they are on Instagram and super present over there, I don’t think any of them are really on Facebook. These other platforms is not where they have grown their massive businesses because those shorter form platforms don’t have the leverage of time.

Your body of work does not compound there. Where these other platforms always do. And a book is static. I kind of put that off on its s on the side, but I still count it because it’s still very, very powerful. But people who write books go on podcasts to promote those books. Because these are depth platforms. We’re gonna get into all of this.

I have a whole day dedicated to just this topic inside the masterclass. I hope you come. This is going to be a five-day masterclass. It is free. It’s called the New Era Expert. And I’m going through the energy, the human design, and the strategy that carries your mission so that you can be an aligned and profitable entrepreneur. If you want it on that, all you have to do is DM me.

Masterclass on Instagram. I’m at Nicole Laino official or go to Nicole Laino.com forward slash masterclass and you can sign up right there on the website. I appreciate you. I hope this inspired you to dig into do you want a podcast? Do you want a YouTube channel? What feels like your authority platform? DM me on Instagram if you want to tell me what that is. I would love to hear it. But I hope it inspired you to start dreaming that up. And if you have one already, how can you make it more profitable and more successful?

We will be answering all of that in the masterclass. So if any of those things interest you, please come. It will absolutely give you clarity and a path forward. All right. Thank you so much for being here. I appreciate you. And remember, in order to have an unshakable business, you must first become an unshakable human. So thanks for letting us help you become unshakable with human design. We’ll see you next time.