In this empowering episode of Unshakeable with Human Design, host Nicole Laino welcomes the vibrant Ati Grinspun, a personal branding coach and photographer renowned for her infectious energy and unwavering confidence. Ati shares her journey from working as a bartender to the forefront of entrepreneurial branding, unveiling how authenticity and alignment are not just buzzwords but the essence of a successful personal brand.
Listen in as Ati, with her dynamic spirit, dives into the transformative power of embracing one’s true self to create a personal and professional life that resonates deeply with who you are.
Nicole and Ati explore the intricate dance between visibility and vulnerability, discussing how entrepreneurs can shed fears and step into a more authentic version of themselves. They dissect the human design elements that can guide one’s business approach and personal evolution, with Ati’s story serving as a beacon for those standing at the crossroads of change.
This episode is a must-listen for dynamic female entrepreneurs seeking to unravel the complexities of online and offline presence and to make their own authenticity their greatest asset. Prepare to be inspired as Ati reveals how tapping into your unique human design can catalyze growth and attract the tribe meant for you.
Whether you’re a sacral manifesting generator like Ati or just curious about the power of living in alignment with your design, this episode will leave you with actionable insights. Join Nicole and Ati in a conversation that promises to fuel your drive to become unshakeable in business and life by harnessing the power of human design. Don’t miss this episode of Unshakeable with Human Design, where finding your authentic path is only a play button away.
Learn more about Ati:
Ati is an acclaimed Personal Branding Coach and Photographer specializing in serving dynamic female entrepreneurs who are the soul and face of their businesses. She is deeply committed to helping women unravel the complexities of online and offline visibility—making it not just manageable but also a thrilling experience to show up authentically.
Passionate about nurturing meaningful connections among female entrepreneurs, Ati serves as a pivotal force in bridging the gap between business success and personal fulfillment. With her infectious energy and keen expertise, she turns the often-overwhelming task of personal branding into an exhilarating journey of self-discovery and impactful expression.
As the visionary founder of the “Be You Brand Academy,” she has created a transformative platform designed to skyrocket women to new heights in their respective fields. A sought-after speaker and best-selling author, Ati is driven by her profound belief that when women excel in business, they become catalysts for positive change on a global scale.
By empowering women to discover their unique voice, Ati is not just building brands—she’s igniting revolutions. 🌈✨
Stay connected with Ati:
- Listen to the Be You Brand Podcast
- Take her quiz to identify your strengths and weaknesses in the 7 pillars to attract dreamy clients and get paid as THE expert in your industry
- Connect with her on Instagram @ati.g.branding
Learn more about your Human Design and get your full chart for free. Click here to get your free chart.
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Nicole Laino: Hello and welcome to Unshakeable with Human Design, everybody. I am so happy to be here with you. If you have followed my Instagram stories, you would have seen that I was sitting with this person who is near and dear to my heart just a week ago, in Las Vegas when I was there for an, for another event.
And I am so happy that she is here today because she not only embodies what I hope everybody will embody, their version of it, which is just total confidence and she just has this energy that is infectious. Everybody who meets her says it, everyone when I say, do you know Ati? People are just like, oh my God, her energy!
It’s [00:01:00] infectious. So I’m hoping she infects us and the show with her amazing energy today. So excited to have you here today. Ati Grinspun is an acclaimed personal branding coach and a photographer. She specializes in serving dynamic female entrepreneurs who are the soul and face of their businesses.
She’s deeply committed to helping women unravel the complexities of online and offline visibility, making it not just manageable, but also a thrilling experience to show up authentically, which is stuff that you do. So well, welcome my friend. I’m so happy you’re here.
Ati Greenspun: Okay, it gave me the chills when you introduced me. I am so excited to be here. Meeting you in person last week was just so amazing. I am so grateful to be here. Four
Nicole Laino: know, because we’ve known each other for almost like four years or something like that now?
Ati Greenspun: plus, yeah, four plus. You go… To my beginning.
Nicole Laino: I know, I know, and very close to mine. And I want to also add that Ati is a 6/2 [00:02:00] sacral manifesting generator. Because I always want to relate the person, the energy to the design. And I want to get into this because you’re in the human design lab. So, but I only just saw your chart for the first time today.
And I laughed out loud when I saw it. Cause I’m like, I know you and I know your journey, but then to see your chart, it’s like, oh my God, it’s all there. It has all been there.
Ati Greenspun: And I share a little bit with you too, as I’m learning about my design, I’m learning into leaning to the things that I thought that were like, wrong with me. And now I’m like, no, it’s okay. I can trust them and I’m going with it. Yes.
Nicole Laino: It’s a gift, if you stop looking at it like this hindrance or like this negative thing about you. It’s like, oh, do we just turn the dial up on that a little bit? Do we shift it? Do we tweak it a little bit? And it becomes something that suddenly starts attracting people to us when it was maybe repelling people or we were in a funky place with it.
Ati Greenspun: Well, because sometimes we, we are in this kind of like, I don’t know if the word is denial, but we are in this [00:03:00] fight with these parts of us. At least this is how I experienced it. And I remember when you put the Lab out, I sent you a message and I was like, listen, this girl is tired. And I’m doing amazing, right?
Like we had this conversation over the dms, my business is doing amazing. All these amazing things are happening, but this girl is tired. And since then, just by even knowing these little nuances about my human design, I have been able to lean in and some amazing things have been happening. So that’s been awesome.
Nicole Laino: I know, I love that, and I love how you’ve really embraced it, but you’ve also, I think some people feel like we have to study it so carefully, and we have to know all the things, it’s like, you just start using parts of it, you just start to incorporate what you can out of your design, and start to let it do the work in the background while you live your life. But, you’re living your life, hopefully just starting out like, as a sacral manifesting generator, are you paying attention to response?
Are you just noticing what you respond to? Are you noticing the [00:04:00] energy that you’re in when you’re in response versus when you’re initiating? There’s just some really core things that you can start with?
Ati Greenspun: Response has been huge for me, understanding what that meant. But then the other one has been, I was constantly in this battle between having to do more, which this is for a lot of women. But for me, it came down to really following where I’m like, okay, where am I feeling truly called?
Nicole Laino: Yeah.
Ati Greenspun: Am I doing this because I have to, or am I doing this because I feel like I have to? It’s not the same. Feeling like this is where the response is, right? Something funny, this little plant. I know people are going to think we’re crazy. People are going to think I’m crazy, but for me, bringing things into my environment that actually make my office mine and not just a place [00:05:00] where I work. Redecorating my office and feeling like I’m in a place that is fun for me.
Nicole Laino: Then that’s like you’re in response to your space. You’re in response to everything in life. I do the same thing. Not as much right now because my house is being torn apart. But when normal times I have flowers and things out that make me happy because they will keep me in a good space throughout my day.
First of all, I’m going to get into your design in just a moment, but you’re a personal branding coach, you’re a photographer, so you come at these both from the visual side is where you started as a photographer, and now into this building your personal brand.
What’s really interesting is, I’ve mentioned in my intro of you, my personal one, not when I was looking at the bio, about your energy and the way that you show up, and you do have this fearless nature about you. We’re going to talk about going all in.
You’re all out. You are just like, here I am. And that can be intimidating for some people because they might be thinking I’m not built like that. That’s just how Ati came out of the womb. Just like, here I am, [00:06:00] accept me, love me or leave me, whatever. That it’s easy for you.
And having been with you from the very beginning. I know that it didn’t start out that way for you. You’ve always been you, but the way that you showed up and the way you’re showing up now, it’s amazing to see, gratifying to see. I’m so happy for you, but it wasn’t that. It didn’t start there. Can you tell everybody a little bit about
Ati Greenspun: actually I would be curious. Yes. And I would actually be curious to know what you saw at the beginning too. Because I think that I know how I felt and I know where I was financially and emotionally, but I never had anybody really mirror that to me. But I think that there is several things, right? Let’s go back. I think you and I met either 2020 during the pandemic or 2021 somewhere around there.
And by that time I was already building my business for a long time because I have been building [00:07:00] my photography business all the way while I was still bartending. And one of the things that I know for sure now is that When I met you, I was all in, which before that I haven’t been. So I think one of the things was my commitment wasn’t so much to the actual business.
It was my commitment to figure it out what were the skills that I needed to learn to actually grow the business. Because I have been on this space where it was like in and out, in and out, because I was making so much money on my previous job. So the business was nice to have, I want to get there someday, but there was something that actually made me go all in. And now I look back and it’s literally the pull from my sacral that was I want that. And that is what pulled me. Like after I saw that, I couldn’t unsee it, [00:08:00] but I was full of fears. And I actually got this feedback from people throughout my life, that I would ask questions when I started building my brand, like, what do you see in me? And people would say fearless. And I would read it.
And I was like, what? I’m like, I don’t feel fearless. Now I do, but back in the day, I had so many fears. I had fear of failure. I had fear of success. I had fear of what people would think of me. I had fear that I wasn’t good enough. I had fear that what I was doing was not going to work. So many fears. Which is crazy to think about.
Nicole Laino: Well, a sacral manifesting generator, to say that there is a fearless nature to people who have that design, definitely when they’re in alignment. And for you, I wanted to call that out, not to be like, oh it wasn’t always this way for you, but I want people to be able to see if you are stuck right now or if you feel like there’s a connection to, [00:09:00] I know I’m meant for something else. I know that there’s something bigger. I know I can go all in, but for some reason, something’s holding me back. That is the start of every success story. We all start scared on some level. And where you are now, what’s changed for you?
What are some of the things that helped you make that shift? What was the moment when you were like, I’m gonna go all in now, I’m going to work on being fearless?
Ati Greenspun: So there were a few things. Number one, and I didn’t know this consciously at the beginning, but let’s actually go back to the container you and I met, right? I would look at everybody when I first came in into that container and I thought everybody was better than me.
Everybody was ahead of me. And I remember there was something, and I don’t even know exactly what it was, but at some point I made a shift where I started looking at people and I was like, [00:10:00] if she can do it, I can do it too. And I think that was like a lid. That opened in my mind that was like nothing is off limits.
And I think it was also getting on connections, calls with people. And I started to hear the stories of these people. People like you, or people like our friend in common, Melissa Renault, right? I would get on calls and people would be like, well, at the beginning was really hard and I didn’t know what the fuck I was doing.
I was like, Oh, I’m you. I’m you. So if you didn’t know, and I don’t know, then that means that when I grow up, I can be like you, right? But it was this lid that kind of opened for me because I wasn’t truly exposed to any mindset work. I wasn’t really exposed to anything like that when I was in my bartending world.
Like I grew, [00:11:00] I was a world champion bartender. I was doing amazing. I was kind of this celebrity in that very small portion of the world, and in that portion of the world I made it. Cool. And I think that when I stepped out of there, everything was scary.
Nicole Laino: Mm hmm.
Ati Greenspun: I was like, oh my God, there is people making so much more money.
There is people doing all these things. I remember going to this particular event and I heard this woman talking about mission, vision, making a difference, ripple effect, and I remember thinking, what what the fuck is she talking about? I was like, Is there people changing the world out there?
That’s what I want to do. And that was the thing that changed it all for me because I saw this person talking on stage and I was like, that’s where I’m going. I had no idea how, I had no idea what, I didn’t know anything. I just knew that that’s where I was going [00:12:00] somehow. And look at me five years in.
Nicole Laino: Right. So, sacral yes. Looking back on it now, I know you weren’t in your design journey yet, was there something from inside that was pulling you saying, yes, I don’t know how, I don’t know where it’s going, but I have to
Ati Greenspun: It was truly, it was a crazy pull. I knew that was my destiny. But the thing was, when I came back from that experience, and I came back into my life, and my life was so different back then, right?
I was still bartending. I had been building my business in and out. So I had a lot of frustration around it because I didn’t think that it was ever going to happen to me. And what I realized was that I wasn’t truly going all in. I was doing it, but I was not doing it. But I didn’t know that for the longest time.
So when I came back and I had this vision, what happened was things started moving rapidly. The number one thing that I [00:13:00] remember, and this is why personal branding is so dear to me, and I love teaching it, and I am so convinced that is the catalyst for everything, was while I was promoting my business and at the time I was only doing photography, and I wasn’t even already niched down to personal branding.
I was doing all of it, right? I was doing a lot of baby photography. That was my niche. I was coming out of that. But one of the things that I realized was while I was promoting photography, people still saw me as a bartender. Like I was, well, you can book a photo shoot with me. This is what I’m doing now. But I was a bartender that was doing photography. And the moment I had the revelation, and I remember at the moment Facebook was everything.
I actually started showing up as a photographer and then things started moving really fast into niching down into personal branding. And I remember, [00:14:00] I quit my job super fast and I started showing up as the personal branding photographer and I started talking about it, I started educating about it, I started doing all the things, like literally I step into a new identity.
And then things just skyrocket.
Nicole Laino: I’m going to take a moment to just reference your chart here. Cause this is fun for me. This is how this all works. It works best when there’s a person across from me and they’re telling me what’s happening in their life. And I can go, okay, here’s what we’re seeing. Your conscious sun and your conscious earth are gate one and gate two.
Gate one is the gate of self expression. And you have it in line six, which is all about leadership. But gate one is about originality of self. Who you really are. It’s your brand, basically. Gate two, which is what grounds it, is direction of self. I know where I’m going even if I can’t see it.
Even if I [00:15:00] don’t know, my inner compass is so strong, I’m grounded by that inner compass. This is all the left angle cross of defiance. It’s about basically saying no to what’s not true to you, and forging forward with your own personal revolution in the direction of your true and honest self.
I love that you found your way to this work, that it’s always been there. And what you can provide for people with this is leadership in them finding their true and authentic self. And expressing it.
Ati Greenspun: I do.
Nicole Laino: It’s literally what you do. So this is, it’s
Ati Greenspun: Crazy that you’re telling me that.
Nicole Laino: And as a 6/2, there can be that apprehension and that’s what I wanted to call out in the beginning was, to illustrate to people that, that you can come really far. Ati, you just hosted your first in person, large scale event in Las Vegas. First of all, congratulations on that.
That’s a big deal. Not everybody gets to that level, not everybody gets to that space, [00:16:00] where you have a successful group program, you’ve launched a successful mastermind, and then you’ve now got your first big event in the books.
What I remember when we started was, I just remember apprehension. I wouldn’t say that you seemed fearful, there was just this like, I haven’t figured it out yet. I don’t know what. There was like that what, and that’s your gate four in your unconscious earth, which wants the solution. It wants the answer.
It wants to understand it. It wants to really dig into the clarity of that solution. And it’s like, if I don’t have that, I don’t feel comfortable making the move. And sometimes it just takes some time to get there.
Ati Greenspun: It did take some time. I
Nicole Laino: But once you were in, you were in.
Ati Greenspun: Oh yeah. Women would come to me, especially when the pandemic hit and they were like, I have these photos, but now I don’t really know what to post or what to say or whatever.
And I started selling $150 content hours. It was called the content hour. I [00:17:00] literally would ask them, so what do you do? Who’s your ideal client? Tell me how do you want people to see you? And literally, people would be like, oh my God, you need to do more of these.
You need to have a course. And I remember thinking, but everybody is doing this. Everybody has content courses. And then I was like, yeah, but I’m not everybody.
Nicole Laino: Yeah.
Ati Greenspun: I’m like, I’m going to do it my way. And one of the things that I did, was I stopped looking at what other people were doing. And I did my own research on social media.
And I started, I actually did take all the things in branding, and messaging, and positioning. And what happened was people were like, oh my God, when you explain it, I understand it. So the very thing that was my biggest doubt that I didn’t come from corporate. I didn’t have a marketing degree.
All these things that I thought they were holding me back. It was what people were telling me they loved about working with me. And I [00:18:00] was like, wait a minute, what is happening here?
Nicole Laino: Yeah.
Ati Greenspun: Once I had that revelation, I went all in.
Nicole Laino: And I know you’ve done a lot of personal development along the way. So we met in a program that specifically taught us the live launch process. So we got a strategic foothold where it was like, okay, this is how you’re gonna do this and put this thing together, and this is how you sell something.
But also, I know that you went on a personal development journey. Lots of different modalities and ways that you have grown yourself since then. First, do you think it would be possible to be where you are now without the personal development work that you have been doing?
And what role do you see that as playing in where you are now?
Ati Greenspun: So this is my take, because I think that you can learn the how, but there is an intention behind every action that we take, right? And this might very well go back to [00:19:00] human design, which is when I’m doing something and I’m excited and I’m excited about what I’m selling and I’m excited about how I’m going to do it.
Right now, right in this very moment, I’m getting ready to launch November 6th to have a bootcamp. To be honest, in my heart, I’m less worried about how many people will be there. Yes, of course, we all know the numbers, the percentages, all of that, but I am most excited about who is going to be there and the women that I’m going to serve, then how many am I going to have?
Like how many people are going to show up? And we changed so many things in that process because what I realized is that any action that you take, if you’re taking it from a place of fear, if you’re taking it from a place of disengagement. If you’re taking it in a place of, how much money am I going to make in this launch?
You don’t see this and you don’t see it in the pre work, but the decisions [00:20:00] that you make are different. So for example, I just started running ads again, which I told you, I had a crazy story last year. We lost over $20,000. And I was like, well, if I didn’t have that experience and if I would come at this with fresh eyes and excited about the people that I can reach as opposed to just the people that are going to buy from me from that investment, how would I feel about this?
Nicole Laino: Uh huh.
Ati Greenspun: And I went into it with a completely different perspective, and I made a different financial decision. I made also a different ad that maybe I wouldn’t have made. Like the one I made is super fun and maybe the other one I would have overthought so much, right? And I was like, let’s just try it. Because I am open. And I think that that would never exist without the mindset work. Mindset, tapping, energetics. I can go on and on and [00:21:00] on all the things that I have brought into my life.
Nicole Laino: And we were talking about this when we met in person, that the personal development work is what keeps you from having to stop every time you do something scary. It keeps the momentum going. If you’re open, you’re able to continue moving. Even when things go bad, even when something doesn’t go the way that we think it will, you’re able to be detached from the results.
You can look at them from a neutral place and make decisions. Is this a good investment? Is this a bad investment? But your emotions aren’t taking over, especially if anyone is listening as an emotional authority, the emotions can take you out of it. You get so freaked out that you stop.
Or you’re like, we have to stop doing all of this. We have to cut all the ads. Rather than being able to look at them and say, what’s the story these are telling here? Maybe this messaging isn’t working. Okay, great, we didn’t know that before. That message doesn’t work. Maybe I shouldn’t launch with that messaging then.
Maybe this is saving me time and effort. Because if you find out through an ad, a cheap ad, [00:22:00] that a particular message isn’t working. We’re doing this right now. We’re testing a message. We have two ways that we could go with our messaging and we are testing it out. And I’m like, let’s not guess. Let’s test it.
Let’s test it with some cheap ads. That way I don’t go into a launch with messaging that I guessed at, and then it doesn’t work. And then I think the launch doesn’t work. I think the content doesn’t work. I think the program doesn’t work. And meanwhile, it was just a tweak the
Ati Greenspun: message.
And then what happens, you start thinking, I’m not good at this. This was me at the beginning. Okay. This was me at the beginning. I’m not good at this. I’m not made for this. My big story was I’m not a business woman.
Nicole Laino: Hmm. I beg
Ati Greenspun: You know what? It’s very interesting. Yeah, but you know what?
It’s actually very interesting about that, that I actually had a coach literally put me on the awareness of it is, I have been investing in real estate since I was 24.
Nicole Laino: I know. You’ve told me that. Which is highly
Ati Greenspun: When I, yeah.[00:23:00] But my story was, I’m not a businesswoman. How crazy is that? And then there was a coach at some point that woke me, can we actually look at your life a little bit? And she’s like, tell me a little bit about when you were 19, what did you do right out of college?
I was like, well, I had a bartending school, blah, blah, blah. She’s like, would you write that down?
Nicole Laino: Mm
Ati Greenspun: And I remember I was like, oh, I know where she’s going. And I wrote it down. And then she was like, okay, so tell me a little bit about all the years that you’ve been in your bartending job.
And I was like, I was brought from Argentina to work in this place. But actually, honestly, I make my own schedule. She’s like, oh, interesting. Would you write that down?
Nicole Laino: hmm.
Ati Greenspun: So all the things that were in my life that I actually had mentioned to this person, she put them in my awareness.
And she’s like, if you would look at this and you wouldn’t know that this was you, would you say this person is a business oriented person? And [00:24:00] she walked me through this in a little bit of like longer way. And I was like, absolutely. She’s like, that’s you.
Nicole Laino: That’s you.
Ati Greenspun: And since like, there were so many openings to me seeing myself in a completely different light that actually led to this, but I think what we were talking out of camera earlier is, people see me now, right?
And they see me talking on stage and everything. And I even tell people this, you understand, I used to flip glass bottles. On stage for a living for 20 years. So when I go on stage to speak, the worst that can happen is I forget. And I just talk from my heart. But when I used to like flip glass bottles, that sucked, man.
Like when you broke a bottle. Everybody knew! Yeah,
Nicole Laino: Yeah, this is far subtler. If you forget what you were going to say, it’s like, I can pick that up. I feel like I can do that.
Drop a bottle of vodka, everybody knows.
Ati Greenspun: [00:25:00] Oh, everybody knew, believe me.
Nicole Laino: And I want to leave everybody with, one of the things that you’re so great at is really making people feel like they can do it. Really making people feel like they are something special, they have something special. And also, this is that 6/2, you guys are just natural guides and teachers, where you’re just like, you’ve got this, and you have that patience to actually work with people on growing. Cause you care. You care on a deep, deep level.
What would you have to say to somebody who is not really believing, maybe they’ve hit a plateau and they’re starting to question things and they’re trying to figure out, how do I stand out? Where would they start? What do you have to say to them, either from your own journey or some of your clients right now?
Things are changing in the economy. There’s a lot of things that are happening. How are you approaching it? And what would you say to somebody right now who is, who’s feeling a little shaky?
Ati Greenspun: Okay. So, I think there is two things here [00:26:00] that I would say. One, really looking at the mindset. But the other one, and this has been life changing for me, for my clients, for like literally friends that I help.
I think that on the strategy side, is really diversify your visibility. Because I talk about visibility all the time and people want to talk about content. Everybody comes to me because of content. I’m going to tell you that right now.
Nicole Laino: Mm-hmm.
Ati Greenspun: Give them what they want, teach them what they need. Correct?
When they come into my launches, we teach content, all of that. But the thing is, that’s a one way street. It’s you putting content out there that sometimes you don’t even know if it’s good, if it’s bad, whatever. You’re just posting for posting. So that’s number one.
Number two is when you actually focus on visibility, and the way I teach it is three pronged.
Content is the glue that puts the other two together. So you go out, you meet people, you talk about your business, you start [00:27:00] embodying. Literally, if you go back and you look at what I did, it’s like the day that I embodied me as a photographer, that’s why I don’t like thinking about personal branding just as a business strategy.
I truly believe it is an embodying strategy. Where is the mark that you leave in the world? It’s not just what you do, it’s your legacy, you bring everything into that brand. So you’re literally branding everybody you touch by being you.
Nicole Laino: Well, and it’s a confidence builder too. When you are embodying that, you start to feel like a different person every day. A bigger version of you. Sorry to interrupt.
Ati Greenspun: No, no, that’s perfect because a lot of my people that come to me, either they are corporate dropouts or they are people building their business on the side, like from something that they want to leave behind. So they have that imposter syndrome, but once they start going into that real world. They’re telling people, this is what I do.
Not like I used to do this. [00:28:00] Oh, I have a photography business, but I’m still bartending. They don’t need to know all that information. So literally, like we do all these practice, which is literally embodying who you want to be and who you are becoming and who you are in this new era.
So that’s number one. So that immediately starts moving you in the direction of confidence, right? So if you’re a little shaky, that alone. Which feels so bad in your body, by the way, just know it, because literally you’re breaking your boundaries, you’re breaking everything you know, and you’re stepping into this new person.
So that is like one visibility strategy is start going out there, in the right place that of course we do this with strategy, but really embodying this. The other one is, what can you actually teach today? Not yesterday, not tomorrow, not you comparing with everybody else. What can you teach today?
And I always tell people there is three things that you can probably teach [00:29:00] right now. And the reason why I say that is because then when you start teaching, what you’re doing is really positioning yourself as that expert at whatever it is that you are building. But also it builds your confidence on knowing that you already have something to offer right now at this very moment, no matter where it is that you’re going, no matter where it is that you have been, you’re in the middle.
There is people that are going to be beyond you, and there’s gonna be people that need to learn from you, and that is fine. We’re all actually in that space. Every single one of us, no matter how high in the scale you are.
And all of this kind of happens together, right? I’m sending people to do all the things, but the other thing is really working on the awareness piece. Because people talk about mindset, people talk about all the things, but I believe that it all comes down to awareness. What are you aware of, and what you are not aware of. So if we can start bringing things just like I was telling you the story of the lid, this [00:30:00] lady opened the lid for me and I started seeing all the things in the world that were not even present in my world.
So what I tell people is open, open up, open up. It’s easier to help people to open up that you to move them through all these techniques and all the things. Because if you would have told me breathwork, tapping, meditation, movement all at once, I would have been like, oh my God, I can’t do all of that.
There is no way. But when you start opening and you’re looking for what’s out there, all of a sudden you start seeing it. So openness, visibility, and embodying who you’re becoming, who you actually want to be. And what can you teach, so we can find that confidence within those three things that you already know right now.
Not what you want to know a year from now. What do you know right now?
Nicole Laino: I love that. And I, I [00:31:00] love, I.
Ati Greenspun: complex? Did I went too
Nicole Laino: No, no, I, I love the awareness piece because I really do believe that, when we’re open, are we aware of ourselves? Are we aware of what we are calling out? Are we aware of what we are thinking in the moment? Am I open to a solution or am I really attached to a problem right now?
Even just thoughts like that, even if you can start opening up just like that. So much can change, and you’re living proof of that. You’ve done that work, and I’ve watched you rise, and it’s been just amazing to see.
Ati Greenspun: One thing that I want to add to the whole awareness piece, and I’m actually learning it right now. It just came into my awareness now, recently, that a lot of the time I was, constantly in avoidance. What I didn’t want. I don’t want to be broke. I don’t want to put pressure on my husband.
I don’t want to run a business that I feel like I’m a slave to. I don’t, I don’t, [00:32:00] I don’t, I don’t ever do that anymore. It’s what do I want, and how can I? So just the awareness of my language
Nicole Laino: Yeah.
Ati Greenspun: has changed everything for me. Because what I do, and I actually do this too with my clients, I have them put literally a piece of paper or a sticky note in their computer that says, how can I (fill in the blank)? So they can start turning the, oh my God, I don’t know I, how I do this.
You have that thought, you have that reminder in there. Can we turn this into, how can I do this? How can I outsource this? How can I not have to do this? So your brain is start looking for the answer. Literally that’s awareness, because it brings things into your awareness that before all you’re thinking is what you don’t want.
Nicole Laino: And just to pull it back to your design here, the awareness, being open to solutions, gate four your unconscious sun [00:33:00] is about being open to solutions. And I love that it just keeps coming back to you speak your design.
Ati Greenspun: Okay, you need to do a reading for me. Yeah, we need to schedule a reading.
Nicole Laino: Well, I’m going to see you in a couple of days. We’re actually, she’s speaking and I’m teaching at Rebecca Cafiero’s Weekend at the Pitch Club that she does every year, which I’m so excited I get to see you again and I get to hear you speak. Keynote!
I’m so happy that you were here. Thank you for being on the show and I’m glad that we finally got this on the calendar. I’m so happy that you were here. Thank you for lending your time, your wisdom, and your amazing energy to our show today.
Ati Greenspun: I cannot wait to bring you to my show, to the Be You Brand podcast. So you can actually talk about how human design actually aligns with personal branding. Like I am obsessed.
Nicole Laino: And that’s a beautiful segue into telling people where can they stay in touch with you. Obviously the Be You brand podcast,
Ati Greenspun: Podcast, which launched this year. You can find me on [00:34:00] Instagram. Instagram is my home. Like I love Instagram. I know a lot of people don’t love it. I love showing up there. That’s where my people are. I am on the DMs all the time because when I touch my people, I feel like I am connected to them.
So you’re going to find me in there, in the DMs, at least an hour a day. That’s my commitment to making relationships in there. ati.g.branding, so ati.g.branding. And then I don’t know when this is going to air, but I do have a personal branding bootcamp coming up. It’s November 6th through the 11th.
So if this goes out before, that’s great. But if not, I do these quarterly. So come to my website, atigrinspun.com, my Instagram, my podcast, and let’s connect.
Nicole Laino: Yes. And we will link all of that up in the show notes for you. So you do not need to. Have any of that written down. You can just pop over to the show notes and we will magically portal you over to Ati’s stuff. Thank you for being here. Listener, thank you for making it all the way to the end of this episode with us.
We appreciate you for being here. [00:35:00] Remember, if you want to have an unshakeable business, you must first become an unshakeable human. So thank you for letting us help you in becoming Unshakeable by Human Design. See you later.