Nicole Laino (00:30)
Hello and welcome to Unshakable with Human Design. I’m your host, Nicole Leno, and today we are going to talk about human design and business. This is on my mind because we actually have, I haven’t done one of these in a while, we have a new free masterclass that is coming up on September 14th. It is called the New Era Expert. This is a five-day workshop. It is free, and what I’m going to be going through is a lot of what I’m talking about in this episode.

We’re also going to talk about the 2027 change and how that is going to look and what that’s really gonna feel like for business and for creators and what it means to be a creative person in this new era. How do we run a business when the world is changing, when a lot of things are shifting? How do we run a business? And how do we do that so that it is both aligned and profitable? That is the question that we are answering in with that masterclass. So if you’d like to come.

All you have to do to sign up is DM me the word masterclass on Instagram. I’m at Nicole Laino official. Or you can just drop down into the show notes, go to Nicole Laino.com forward slash masterclass. We have it linked up for you, and you can sign up right there on the website. Okay, so what we’re talking about today is we are talking about how basically the human design is not all that you need to grow your business. I see this problem over and over and over again with people is that

Human design, they expect it to tell them how to build their business. And I actually think that the more you try to do that, the less useful human design becomes. I always say that there is a tendency for people to look for answers in their human design chart. They don’t want to look inside themselves or they’re having trouble finding those answers. And they look to the chart.

To figure out what their offer should be, what they should talk about. Should I have a podcast? Should I launch like this? And I know how seductive that is because I’ve seen the Instagram carousels. I’ve read them myself. I’ve been interested in that. And quite frankly, that was the stuff I looked for when I first started with human design as well. I was like, tell me the answers because I want something to work and I want it to work so quickly.

I want to know that I’m making the right choice so that I don’t make a wrong turn and go down the wrong path. And that’s just not how business works. And that’s not really the right approach for us to have when we’re working with human design and looking to marry it with our business. I’ve been doing this a long time. I have been in the human design game for almost seven years now.

And I have been pairing it with business almost the entire time. I obviously used human design first and then started to try to figure out how these two worlds collide. And there are some fundamental problems with human design and business. Human design is an alignment tool for your human. It’s not necessarily meant to make you a million-dollar business owner. That’s not the goal.

The goal with human design is for you to be an aligned human and to make the impact on this world that you are meant to make. Now, when we’re entrepreneurs and we have the ability to make any business that we want and have a personal brand and build our business around ourselves and what we love and what we value, then of course we can work that into our business. But it doesn’t necessarily tell us you have to do something this way or you can’t do it this way. One of my

little mantras is beware of anything or anyone that tells you you can’t do this or it has to be like that. That’s always an area for inspection or inquiry or questioning. Whenever you look at something and you’re just like, I can’t do that because I’m a projector. I can’t do that because I’m a manifester. I have to do it like this because I am a three-line. What human design gives us

Is a way of of running decisions through our own authority and a way of understanding ourselves. And you know, one of my big core tenets is that if you’re looking for answers in your chart, especially ones about your business, I think you will eventually be disappointed if you’re not disappointed right away. And if you’re looking for insight in your chart, you will find more than you expected. That’s the difference. Answers will leave you disappointed.

Because the chart doesn’t give you defined, definite answers. The chart gives you insight, which will allow you to understand yourself so much better. And this is just a core philosophical difference. So if you’ve been looking for answers in your chart and you haven’t come up with much, or they felt good in the moment, because it feels so good.

For someone to tell us something, for us to have a question and for us to receive an answer. That can feel really good, right? And of course, there are some things that the answer is there. And I have so many examples of that. where I have told clients what I see for them based on their chart, where I and and it’s but it’s never like a specific thing.

It’s something where I will start to get to know their business and I will share something about their chart. And I’ll be like, this is something that I see for you. This is a potential for you. But they have to choose it. I’m not the authority. They are. So one example that comes to mind is, a former client of mine. She’s a four-line. She’s a four-six. And when she came to me, I said, you know, I think you’re

Gonna start a movement or something. she’s in this farming community. And I was like, I feel like there’s gonna be something for you with this female rancher thing that you’re doing, and I feel like you could really start a movement or lead a movement. And she sort of pushed it aside at first. And then as time went on, as she deconditioned and started to grow into her design, she was like

I think I’m gonna start a movement. I think I’m gonna lead a movement. And whether she does that or not, what the chart does, and that’s really what we’re gonna get into in this episode, is the chart is really just reflecting aspects of you back at you. You get to choose whether you keep those or what they mean to you. I have Leo on my midheaven. So this is an astrological thing. So what that tells me is that.

The reason I feel called to be visible, the reason I feel called to be out on a stage, and I have since I was a little girl. I wanted to be on regular stages, like real stages, like on Broadway. And now I’m on a virtual stage. And I love that. I love being the center of attention. Kind of really enjoy it, especially around my work. So is that something that says I have to do that? No, but it is something that gives me a point of reference to contemplate.

Maybe why that feels difficult, or give myself permission to be visible and not feel like that is this big expression of my ego. I’m kind of meant to play a little bit big there, right? And ham it up. So, the chart gives us a different way of relating to ourselves. But with all of that being said, you might be wondering, so what is the point of human design in a business?

How do I use this in my business if it isn’t going to be to give me answers? Human design is going to give you a different lens through which to look at yourself, through which to look at the person who is operating the business. You are the operator. And when you start doing that, you start to ask better questions. you might be asking something like, how does your energy naturally move?

What feels good to me. Instead of just taking somebody’s strategy or somebody’s process and blindly doing it no matter how it feels for you, or whether it feels good or whether it’s working, it’s just like, well, they told me to, so I’m gonna keep doing it. And I’m not saying you can’t have success doing that. Some people are horribly misaligned and very rich. But that’s not what I teach. I don’t want you to be horribly misaligned and very rich. I want you to be both.

I want you to be fully expressed as the unique human that you are. That’s more important to me. And yes, I want you to use proven business strategies that feel good to you so you can make money. We need both of these things. But some questions that, can come up when you stop just accepting somebody’s framework. And that’s really what I want this episode to be about

When we’re working with human design, it gets us to stop. None of my clients are just doing what I tell them. I tell them all the time that I’m never telling you what to do. I’m giving you my perspective. I am giving you my advice. I’m giving you options. I’m telling you what I would do. I’m giving you direction through your design, but ultimately you are the authority. And what that does.

Is that makes it where eventually they don’t need me. Eventually they can make these decisions on their own. And they can keep working with me if they like the relationship that we have. and I have lots of clients who stay where they like how I guide them because they know they have to grow more in order to be the entrepreneur that they desire to be.

But human design can pull other things out of you. And I want to make that really clear. What human design has to offer you is I find that most people, but certainly entrepreneurs, tend to take for granted their gifts. there are natural ways that you see. So I did a business reading today with one of my clients, and I was breaking her chart down, and

we’re going through her cosmic niche. And I’m talking to her about situations. I’m talking to her about what I see in the niche and what I see in those gates and what she’s probably experienced and what the people around her have experienced. I’m not telling her who her niche has to be, because that’s above my pay grade. I am a translator of those themes.

I can look at a chart and I can translate what these things might manifest as in your life, what they look like, what it could be like. And as I get to know a client’s business, I’m marrying those two things together. I know them, I know their business, and now I’m looking at the chart and I’m helping them see what other possibilities are there. I’m also helping them see that their gifts that may be so normal and mundane to them.

Are mind-blowing to other people. What they can do so naturally, other people have trouble with. What is a natural gift for them that they don’t even notice they’re doing it, so they don’t value it and they end up undervaluing themselves. So instead, I’m telling them, no, this is actually a God-given gift of yours. And no, not everybody has it. Just like me, you know,

what I can do for my clients is I offer them new possibilities. Right? That’s what my conscious sign is. That is part of my incarnation cross. Now, when I first read it, and when I first started to commune with my design, I was like, well, everybody can do this. My gift is confusion. All right, so clarity, big deal. Everybody says that they give somebody clarity, but it carries a very different resonance when I say it.

People believe it. You know why? Because I could back that shit up. Because I actually do provide clarity because I’m probably providing you clarity right now. I’m demonstrating it. I’m showing you what I do. We have to live the design. We have to live it. And we get to step into our gifts when we stop taking them for granted. When we start to value them.

For what they are, which is our most marketable asset.

So these are just some of the ways that human design starts to play a role in your business. The chart gives us clues and it gives you places to investigate. So sometimes people are not tuned into their gifts, and we have to draw attention to them. And we have to kind of work around them and start talking around them and start to loosen it up where it it has shown up in their life, they just haven’t seen it, or they’re in the shadow.

And then they have work to do. Then that’s the work that they have to do, is overcoming the shadow. And guess what? That’s the path to having your most marketable asset. Because we sell the solution or the journey through a shadow that we have already overcome. I would have absolutely nothing to sell you if I had never been confused. And I started out very confused.

And almost everything I do starts out in a state of confusion, because that’s how everything happens for me. But because of that, I have a tremendous imagination. Because of that, I am able to guide people to something that is more imaginative and different. I have thought about it a million more ways than anybody else. That’s my genius.

So this is what we do. We use chart as an observational tool. We use the chart as a way of looking into what’s there that maybe we are not owning, or maybe where we are not really stepping into the best parts of it. So we have to have some questioning in there. We can’t just say, you know, you have gate one, so you have to go and teach people how to be uniquely themselves.

That might be what you do. my best friend, that is what she does. And she has gate one as her conscious son. She happens to be quite on the nose with that one. But that’s not how everybody is. Some people are lawyers, you know? And it’s it’s going to express itself differently through you. And I promise you, it fits something. It fits your life, but it’s your unique life. It’s not what I think your unique life.

should be. And too many people are giving their power away to the chart rather than using it as a tool for inquiry. I always say, I was saying this to my client today, I’m like, you know, I look at the chart as a way of having a conversation with my highest self. As if she’s asking me questions. So when I get stuck, I might look at it.

And I might kind of ponder me. And when I do that, I get so many insights. And it shows me how I am really here to show up and what my ultimate potential is beyond what I can see for myself right now in this moment or what I could a week ago, a year ago, five years ago.

So now I wanna just kind of take this into the next phase of this, which is, you know, we know about ourselves, but we often then wonder, well, what are we going to do with that? Because a lot of business by human design content stops with, here’s your gift. And it’s like, well, what do we do with this? We have to actually be able to translate it into something.

that aligns with proven business strategies.

Even though we are entering into this new era, we’re going into this new era in 2027. We’ve talked about it a million times, telling blue in the face on this show. But we are still going to have to run a business. We still live in the material world. That’s not changing. You still need to have an offer that solves a problem that somebody cares enough about to pay to solve it. It can’t be a nice to have.

And a lot of times we create offers that are nice to have for other people. They’re important for us. We think that they’re amazing. But we need messaging and an offer built that communicates that problem and the value of what we do to the person that we know we’re meant to help.

More business strategies are people need a way to discover you. You need a platform. You need a way of elevating yourself like a podcast, like what I have, and also a way to stay top of mind with people, which could be your podcast, or it could start as your podcast. But I do really recommend having a short form content platform and then a long form content platform. I think long form is the more important one because long form equals long term.

And that is gonna help you have sales without having to work every single day to make every single sale that you make. You can build real fans with long form content and it lasts a long time. So I always say I have over 500 episodes on this show. People listen to episode 100 on the same day that they listen to the latest episode. People go way back into my catalog and binge episodes and then they book things with me.

That’s a virtue of long form content. That is a virtue of long term content. Because stuff like a podcast, it’s evergreen content. It’s amazing for that. And I don’t think I would I in fact I know I wouldn’t have the business that I have today if it weren’t for this show and what we’ve built it into and me being consistent with it. And also, I know how to sell.

I know how to structure episodes so that they build demand for the offers that I sell. All of these things you still need to know how to do. Human design is just going to help you do that in a way that feels very authentic for you, where you don’t feel like you are selling your soul or you’re coming up with offers for the sake of coming up with offers. You’re actually doing something that you care about. And what human design does, it takes care of that resonance aspect. When I speak.

And I speak in alignment with my design and what I do and what I’m here for, people feel that. People sense that. My frequency, the resonance that I send out with my message, it it connects with the right people who I’m meant to connect with. That frequency, we have a match in our frequency. And that’s how I draw the right people to me at the right time. It really does work like that.

But I have to put out that signal. I have to show up. I have to record the podcast. I have to record the reel or make the carousel.

I can’t just sit in my home, be aligned, and expect money to come through. Unfortunately, that’s not how it works. So at least I haven’t found that way. If you figure that out, please let me know. Cause I will take that. But I also know that I can’t make the impact that I am meant to make on this world without showing up.

I can’t do it on my own. I’m here to change people. I’m here to make a difference. I’m here to make an impact. My incarnation cross, my cross of dominion, it’s not here for everybody else. So I want to be out there, but I also want to get paid. I also want to get paid. And in order to do that, I have to know how to craft an offer, craft a message that builds demand for that offer, put that message out.

on platforms, but I can do that in ways that don’t feel like I’m selling my soul or feel like I am copying everybody else. And that’s really what I’ve been working on lately on my own, in my own business, is to find ways where where Instagram feels a little less like I have to be like everybody else, where I can say what I feel like I need to say. And to not fall back on what will work. Although I still do what will work.

You’re still gonna see stuff up there from me. I still use hooks. I’m just trying to use hooks that don’t feel so like everybody else’s hooks. I try to find my own way in with these things so that I have my own identity out there, so that it carries my resonance and not somebody else’s. But I also want it to be effective. So we split the difference and we find ways of getting this through to people. Now, when 2027 comes, I don’t know, maybe.

Maybe it’s gonna change and maybe we won’t need those hooks and maybe we won’t need all of this other stuff that seems so necessary right now in order to get people to listen, watch or buy.

But for now, it is necessary. There’s one last thing that I wanted to bring up in this episode, because I think it’s important.

There’s a common misconception with human design that people think that if it’s aligned for me, it should be easy.

And

Alignment does not equal easy. Who says that living your purpose is gonna be smooth sailing? Who ever said that overcoming your shadows to live in your gifts was gonna be a cakewalk? Nobody. And I think that that’s what people think. They think that Instagram is hard, or creating a podcast is hard, or Substack takes me so much time.

That’s your job as an entrepreneur. Your job is to Build the product, market the product, sell the product. it doesn’t guarantee that this is going to be easy. your job is to get it into the hands of people who need it.

I say this to my clients all the time. I was saying this today, that sometimes things are hard for you, but it doesn’t mean that it’s not for you just because it’s hard. It just means that it’s going to take some development in order to get there. And that’s what our life is. It is a series of aligned developments. Are we developing in a way that’s in alignment with our design? Where we are stretching ourselves to meet the highest version of ourselves?

Or are we just hustling to try to keep up with somebody else? That’s a different story.

Human design and business will push you to your growth edges. And things might be uncomfortable and correct for you all at the same time. I see this all the time because people feel like consistency is elusive to them because something is not aligned. No, consistency just requires practice. It requires patience with yourself. It requires a commitment.

To do something even when it’s not perfect.

Your design is never an excuse for not learning something or getting better at something when the ultimate result or the path feels right for you. I see this all the time with people where, they want something so badly, they really feel called to it. It matches with their design, but it’s hard. And that’s where you have to double down and you just have to put some boundaries around yourself.

And you have to start baby stepping into the commitments. And now some people might say, well, I have an undefined ego. I can’t really commit. You can commit. It just means that willpower is not always available to you. This is what I mean about rules. It doesn’t mean you can never commit. It means that you do not always have access to willpower. So don’t count on it.

It means that being purely ego-driven probably won’t be something that you can sustain, but it doesn’t mean that you can’t want things. This is what I mean. There’s so much nuance to human design and to business that people don’t often go deep enough into this to get to. And that’s a real problem. It has oversimplified what this is, and we have downplayed the actual business building aspects that make you successful.

But this is exactly what I’m going to go through in the New Era Expert. I’m going to go through the New Era. I’m going to talk about visibility and how we do that and how we use our chart to be the most aligned, visible person that we can be. How can we be a reflection of who we were meant to be? How do we put our gifts on display loud and proud and feel good about it? But then how do we build the business around that that actually makes us money?

That actually gets us to the point where we are charging what we are worth and we are getting that from people. People know who we are, people know what we do, they align with it, and they buy from us. That is what I’m taking you through. So you can do that where it doesn’t feel like you are a slave to your business, where you’re not a slave to Instagram, where you are actually developing in a way that’s aligned for you and also makes you money.

If you want to be part of that, it is free. We are running this for free. It is five days. it is called the New Era Expert. All you have to do to register is go to Nicole Laino.com forward slash masterclass. That link is in the show notes for you. Or DM me the word masterclass on Instagram. I’m at Nicole Laino Official and we will register you right there in the DMs. All right. I’m going to leave this episode here because we covered a lot.

But I hope that this inspired you to not just dive into your chart, not just decondition your design, but also build the business around it. Actually put the effort into the business building aspects and the platform building aspects so that you can really be seen as an authority in your field. So you can be seen as a thought leader and get paid as one. Okay.

I’m gonna leave this one here. Have a wonderful rest of your day. I appreciate you. And remember, in order to have an unshakable business, you must first become an unshakable human. So thanks for letting us help you become unshakable with human design. We’ll see you next time.