Nicole Laino 

Hello, and welcome to the Limitless Entrepreneur Podcast. I’m your host, Nicole Laino. And I’m very excited about the guest I have here today with me, Miss Keri Murphy. Keri is the CEO and founder of Inspired Living. She’s committed to empowering people all over the world, dream it, live it, be it, this international speaker. She’s a video marketing expert and business mentor and she’s honed her expertise in the entrepreneurial field for more than 22 years and on camera for over three decades. Her company specializes in teaching entrepreneurs how to stand out online, authentically show up on camera, it’s an important word there, authentically, and become an industry leader in their space. Keri, I’m so happy you’re here. Welcome to the show.

Keri Murphy 

Thanks, Nicole. Super happy to be here.

Nicole Laino 

Tell everybody a little bit about you. Tell them what I missed. Give them a little taste of your story.

Keri Murphy 

Oh, yeah. There’s just a few things. So I would consider myself a bit of a serial entrepreneur. I started my first business at 23. It was interior design, and I love creating beautiful things. But what I love even more is cultivating and developing talent within people. And that brings me to the talent agency that I owned from 27 to 33, it was actually an agency that I bought that I went through as a little girl. As you said in my bio, every time I hear three decades, I cringe a little bit like oh my god, I’m old. But I did start when I was about 11 on camera. And you know, Nicole, as I started my businesses, I always used video, I was the local expert on our morning show, I was doing commercial work. I was always leveraging video, I just, I wasn’t conscious of it. It was just something that I did naturally. And then when I lost the talent agency in 2008, when that wonderful recession hit, I really had to kind of take stock and figure out who did I want to be when I grew up and was kind of stripped away of everything I thought I was. And for a year I had this really bizarre but amazing opportunity to become an NLP trainer. And I traveled the world for a year, Hong Kong, New Zealand, Australia. And I was teaching neurolinguistics, things I wouldn’t have me teach you now. But it was such a great foundation for what I do teach now. Because video building business, I think 90% is mindset. And I was teaching this really amazing training in Hong Kong called platform and presentation skills. And it was a seven day training where we started with nonverbal communication, and then we did anchoring, and then we did language. And I learned this thing called the format, which completely revolutionized how I showed up on camera. I’m a quickstart. I don’t write scripts, I never have. But it really gave me a framework that we now teach through Inspired Living, and inspired living. To me, it’s like doing what you love, making a great impact and income, doing it and bringing it back into the world like reciprocity, giving it back to causes, community, all the things that matter to you. And so it’s just been, it’s been a crazy, long journey. I mean, that’s the very, like long and short of it. But video was something I’ve always done. I’ve always taught people how to be on camera, but now I get to do it with soulful, amazing entrepreneurs who really feel passionate about making a bigger difference in the world, and help them really build and scale their business with it.

Nicole Laino 

I love all of that. And I love, I mean, the entrepreneurial space, I think what’s so incredible is you just get people who are really looking at life with such possibility and to be able to be part of helping them realize that. We all need some help. And everybody needs different kinds of help on this journey. But, and what you do with incorporating video is so important because it is about being, it’s literally about being seen. But it’s not just about being seen physically, it’s about being seen, and being vulnerable. Not faux vulnerable, but actually vulnerable. And not that’s not tears, that’s just being real. It can be, but tears does not equal vulnerability, necessarily. If they’re not authentic, almost, it all comes down to just, and you could be very still but people can feel it. And people know who you are. And one of the episodes I did was it’s not about know, like and trust. We focus too much on the like, but it’s really about being known. And that’s normally what people are so afraid of. So, there’s a lot of things I want to talk to you about. But I want to talk about the changes in video that we’ve seen. Video has been the biggest thing in marketing yourself and getting yourself out there for a long time. But what are you seeing right now? What is somebody who’s listening to this right now, how do they use video, but beyond that, what is it that they really should be focusing on when it comes to video?

Keri Murphy 

It’s such an amazing question. I think that you know, I’ve been teaching this for 10 years, and I have seen a lot of changes with the space, I will say, video is only more popular, it’s not going away, nine out of 10 views online are video. But what is so interesting with how everyone has really migrated to using video, without the foundation of how to use video, we’re just, we’re in content confusion. So what I’m seeing now is more unpolished. Like people don’t want the perfect curated videos, something that I’ve done for so long, you know, I’m now not doing as glossy of production days, I’m shooting more with my phone. Timespan, it’s always three to eight seconds. But we’re really seeing that if you do not, I want to say like, hook or engage in the why right off the bat, the attention span of people is shorter than ever. And people have always wanted to be entertained. I call it infotainment if you’re an entrepreneur, but that’s why we have reels, we have TikTok. People want to be entertained, they don’t just want to be educated, they don’t just want to know about your business. So if you’re someone who’s been using video as like, purely content based or purely sales based, like it’s really about personality, we want to see personality. And with that comes authenticity and transparency. So I want to say videos are a little bit more unpolished. They’re more fun. They’re shorter, like just get to it. Because timeframe. Like I always say we’re all ADD dee dee dee dee dee dee de like we’re just, we’re so stretched and our attention span is so thin. So those are the things I really see. I think you really have to understand how to infuse your personality into your brand. Because we have so many options.

Nicole Laino 

It definitely feels that way. And I think that it can be intimidating for people. I think a lot of people are intimidated by video naturally. And then there’s that feeling of and now, I have to do it faster. And now I have to do it shorter. And now it really is about them liking me. And what if they don’t? What if I’m not funny? What if I can’t dance? What do you say to somebody who’s feeling those things? Those feelings, those very real feelings.

Keri Murphy 

They are so real Nicole, and you know what? I don’t dance. I do love to dance. But I don’t dance. You know, I’m not on TikTok yet. I know the video gal is not on TikTok, it’s coming. But you know, I think here’s the thing, you have to find your own beat. You know, and it’s so easy to look at what everyone else is doing. And quite frankly, it’s why I really don’t. I mean, I just one of my good friends, Ricky Hughes. She’s an amazing producer. And she said something that stuck to me. She’s like, just roll your own canoe, like, stop looking at where everyone else is going and just go where you want to go. And your videos, that’s why I say dream it, live it, be it, and you’re right. It is about being seen. It’s about being known. It’s about being paid for your unique brilliance. And I think when you have to really look at who am I? Like, why am I doing videos? What’s the point? Who am I trying to reach? What do I want them to do? You know, and how do I know what tools am I using to make sure that those videos are effective? You know, we have such amazing technology at our fingertips. I know, I always chuckle that I had to audition to be on camera pretty much my whole life, you know, and now we have this just amazing access at our fingertips. But with that there’s no barrier to entry. None. So, you know, to rise to the top, I think you have to be emotionally connected, I think you have to be consistent. And you know what, in a world full of likes, I think what’s more important is conversion, like what’s happening with those videos. And so I always tell my people, like speak to one person, stop trying to speak to everyone, don’t say “hello everyone”, I think people really are looking for–I don’t want to go back to authenticity, but they are looking for someone who they can relate to. And the more you can show that in your videos and pull back the curtain on things in your life that you feel your right fill your right fit client would resonate with. I think that’s where brands grow. That’s where connection goes. So that would be my advice on that.

Nicole Laino 

Yeah, and I’m glad that you brought that up. And I wanted to ask you so because well first of all what you said about people knowing you and being relatable, and it’s not about being relatable. It’s about relating to a person and being open enough, I think, that someone feels that they can relate to you, not you trying to cram yourself into an idea that you think somebody would like about you. So that’s really what is important about knowing your niche and why a niche is important is understanding the parts of yourself that you want to accentuate, highlight, and put out in the world honestly, and allow them to–you don’t have to please everybody. You’re out there and you’re shining the right light. And you trust that they will see it.

Keri Murphy 

Yeah, and I think it’s important to remember that it takes time, that with video, we have these great assumptions that I’m going to put out a few videos, and all of a sudden, everyone’s gonna find me and everyone’s gonna come. And, you know, just like any business fundamentals, you have to, you know, test the process and keep showing up even when you don’t feel like it. And you know what, Nicole, you said something that I want to go back to as well, I will never forget, when I was pregnant with my daughter, Lauren, I was 40, I was single. And I was building Inspired Living here out in California by myself, no family or friends. And I’m five months pregnant. And I’m like, crap, like, I have to tell people because you can see it, right? And there was so much fear with that, what are people gonna think about me? I’m a single mom, you know, not part of the plan. And I remember posting about it, and sharing my fear about it. And I will never forget, because I was like, literally bawling with the tears, with the comments and the love. And I will say my business grew so much more after that, because I think people always saw me as just like this host, like this talking head. And I became more relatable. I was sharing my experience, my videos became my walk and talks with my baseball hat and my daughter in her stroller. And during those three years, while I was a single mom kind of sharing that journey with people, it opened up a whole new conversation, and relatability factor with my audience, you know. Even my clients who like, would say, Keri, we always, you know, admired you and trusted you as a mentor. But since you weren’t a mom, like we never really felt you got us, you know, and then when I became a mom, I all of a sudden, you know, definitely understood their journey so much more. So that’s just part of like, what is the part of you that you’re scared to show, but most people will just embrace it because they have gone through the same things. So that was one of those big aha was for me, that just changed everything.

Nicole Laino 

Yeah, and it’s usually it’s something that you deep down, you want to share it but for some reason you feel afraid you feel intimidated by it. 

Keri Murphy 

Yeah, what are people gonna think about me, judgment, judgment keeps most people from showing up Nicole, what I will say is Dr. Seuss, right. It’s none of your business, what other people think about you. And when you are talking to the right person, when you would literally can see in your mind’s eye, who you’re talking to on the other side of the lens, then you will reach the right people. And if you have haters, I just did a whole ILTV episode on that, like, bye bye, like they’re not your people. And why do we focus on that, especially as women, like, we’ll focus on one, maybe negative comment instead of the 100 amazing comments. And that’s where, you know, social media, and video just becomes like this vanity metric thing that we’re, we’re looking at all the time. And I’m like, well, let’s look at sanity metrics. What’s, you know, the difference between those? And when you’re reaching the right audience, you’ll know it, you’ll feel it. And you won’t worry so much about the haters or the judgement because you’re so connected to what you’re doing. And the right people are connecting with you.

Nicole Laino 

Well, and all those questions about what am I going to post, what am I going to say, all of that just stops when you’re speaking to the right person, when you’re connecting, and you’ve allowed yourself to fully be seen in these ways. You’ll notice that all of that tightness just disappears, it loosens up and then you have all of that you’ve tapped a new level of creativity for yourself. So there’s so many benefits to all of this and I love that you brought all that up but I want to go back to something else you brought up: conversions. Because that is really what it’s about. We are in business, we do want to sell things, and when we talk about–so this is this is one of the things that I think I could get in my head about this too. And I know other people can as well. Which is okay, they don’t want me to educate all the time. They don’t want me talking about my business all the time. So that means I’m doing like lip dubs on reels and you know just doing things that don’t necessarily feel very tied to my business. How do I entertain and still be driving conversions and still be talking to the right people? And like, is there a way that you look at that?

Keri Murphy 

Yes and no, I don’t think about it too much when it comes to, oh my God am I entertaining enough? I think that again it comes down to being you and doing what you feel is a right fit for your brand. Like really, what’s on brand for you? What is your core value? Is lip synching to reels like part of you and is it something you enjoy? Is it fun? Like Chalene Johnson she’s like people hate it when I sing or I lip sync. She’s like, but I love it and it brings me joy. So I don’t care. You know, I think you kind of have to just shake it off and realize like, what and who do you want to be in this space? I think niching down, moving from generalist to specialist is one of the most important things in the space right now, because there’s just too much online. So get known for one thing. And then to go back to conversions. I know we talked about the know, like trust, and it’s not really about that. But it is about trust. It’s about building relationships. And the more relationships you build, I talk about these four C’s, connection, consistency, credibility to conversion, right? So when you have this flow, when you’re showing up, emotionally connected, you’re showing up consistently, you’re showing up with credibility, and then you ask people, hey, do you want to know more about this? This is the way to do that. I mean, I would say 90% of our clients come from social and that was not the case in 2019. You know, and it really comes down to having a strategy. I think a lot of people throw video spaghetti on the wall, they have no idea why they’re using it, they don’t have a conversion strategy, nor metrics to measure that conversion. And they do something once and then they abandon ship. So there’s all these things when we work with our clients that are like, Okay, what’s the bigger picture? What is your why? Who’s your right fit client? Where do they hang out? What matters to them? What matters to you? Because if it matters to you, it’ll hopefully matter to them, and then what is that conversion strategy? What works for you? And there’s so many ways that you can use video to build relationships that leads to conversion, because you’re right. I mean, we’re not just showing up just because we want to put ourselves on camera every day, at least not most of us, right? We’re showing up for a greater reason. And as business owners, it is our job to bring in clients, it is our job to sell, but it’s in the how, how do you do it? How do you show up? And we really talk about heart centered sales. But I will tell you one other quick thing, Nicole, like I cannot tell you how many of my clients use video, built communities, but never asked for the sale. And once we taught them to do that was like oh my god, I’m having $30,000 months. So it comes down to strategy.

Nicole Laino 

When we’re thinking through a video strategy, and this kind of goes back to what we’re talking about in the episode with changes to video and what’s happening now with video because there is so much, do we have to be everywhere? I mean, there was a time where it was like go live every day on your Facebook page, and you’re gonna be rich. And then it was go live in your group every week, and then do launches that are live. And then now YouTube and there’s all these different places and there’s reels of course and Tik Tok. What, how does someone start coming up with a strategy? Like what are the components that they should be thinking through? Because obviously, there’s different platforms that are right for different people. So there’s not one hard and fast rule where it’s like Instagram reels like that’s–unless do you believe that there is one place that everybody should be? I should ask you that first?

Keri Murphy 

I don’t think so. I think you have to go back to who’s my right fit client? And where are they hanging out? Are they on Instagram? Are they on Facebook, and the amazing thing is you can actually test it. That’s what’s so amazing with these platforms, is you can put content out. We have polls, we have stickers, we have questions. And you know what, Nicole, I don’t think there is just one strategy, I think you have to figure out what works best for you. You know, the old webinar strategy is still strong today. You know, the summits, the challenges, just providing great video content and asking people for consults. Like there’s so many ways YouTube, of course, huge opportunity there as well. So asking yourself, where are my people? What’s the pain that they’re looking to remedy? What’s possible for them? Once they get my prescription, right? Once they get the solution? Speak into that and figure out what do they want and where are they? So for us, in 2020, we really hunkered down, kind of what you were talking about, of doing a challenge in our Facebook group. And I will tell you, Nicole, I you know, again, I’ve been an entrepreneur now for over 22 years. And the strategy of just being consistent. Whatever you choose, stick with it for long enough to actually measure and see results has been our lifesaver, like we are a multiple seven figure business now. Not because I’ve changed my message or I brought on you know, new talent, even though my team is amazing. It’s because we figured out where our clients are, what they needed, and we showed up with a solution on a regular basis. And for us, that was just such an amazing conversion strategy, because it’s like every eight weeks, we’re going to train, we’re going to teach, we’re going to invite and then we’re going to move on. So I think you just have to figure out what works best for you. There’s a lot of different strategies, but I do think all of them require you to be comfortable on camera.

Nicole Laino 

It is a necessary skill at this point, you can’t omit video completely. You might not have to be on video every single day.

Keri Murphy 

I just want to say whoever said you have to go live every day, it’s just, it’s bananas. No, you don’t, you don’t have to go live every day. But you do have to be consistent, because there’s so much content, Nicole, it takes longer for people to make a buying decision, it takes longer for people to give you their email, it just takes longer. So you have to look at, if it takes 25 touch points for someone to buy from you, how often are you showing up? If you show up once a month 25 touch points is a long time, you know?

Nicole Laino 

And I love that you brought that up, and brought that up in that way. Because I think people think about consistency that it’s got to be every day. That I have to be posting every day. And then that leads to burnout, that leads to like mentally exhausting yourself even thinking about it. And that’s just not the truth. But you know, and the fact that you brought it up that it takes people longer to make a buying decision, that there’s so much content out there. It’s not that the market is saturated, and they won’t buy it’s that they’re there, they have a lot of choices. And they’re making their decisions. But video will speed that up. Video will help them understand you better and it builds that trust factor. Because it’s the like part that I don’t particularly, or that I take kind of umbrage with, only because I think women in particular, emphasize it too much. We say know, like, and trust and they hear like, and they feel like, and then when it doesn’t do well, they don’t feel liked, they don’t feel loved. And that’s the part that we’ve got to let go of. Because, and just, and be okay being known. And when people know you and they really know your heart, the right people will trust you.

Keri Murphy 

I mean, you look at someone like Gary Vee, and that’s such a great example to me, like he really doesn’t care if you like him or not. He is who he is. Take him or leave him, you know, and he has built a massive audience because of that. And I wish more women kind of had the Gary Vee attitude like, look, this is who I am, love me hate me, I really don’t care. I’m going to be me. And the right people are going to, you know, be a part of my tribe. And if you don’t, it’s okay. And I will say growing up in entertainment, getting told no a million times over. That doesn’t bother me. And I think that I’m grateful for that, because I developed a pretty thick skin before I even launched this company. But it goes back to also knowing why you’re showing up in the first place, right? Is it just to get likes? Or is it because you really want to make a difference in someone else’s life? Do you know who you’re talking to? Or is it just hey, everyone, welcome to Instagram, I’m so glad you’re here today. No one cares, you know. So, you know, I think it is important to build that know, like, trust, but to get over the need to be liked. I think that’s a different thing. And so it’s a really great conversation to have.

Nicole Laino 

It’s, it’s something that I think, I think we’re getting there, I think women are stepping closer and closer to the unapologetic space, and getting more comfortable there and seeing other women, you know, like yourself and like, and like so many others that are stepping up and saying, this is who I am, take me or leave me love me or leave me this is, I’m not changing for anybody. And the right people will see me and respect me for just being me, they might not like everything that I do or that I say. 

Keri Murphy 

I love that you said that respect, right? They respect me. And because of that, they will still make a decision, to follow you or to buy from you. So it’s not always about being liked. I love that, it’s about being respected. And I also think it’s important when you’re looking at your videos and your strategy. It is that positioning piece, you know, I think so much of business is understanding you are the brand and how do you represent your brand? And that also goes into what feels right to share and what does not feel right to share? You know, do you need to share that you’re going through a horrible divorce? Like no, you don’t have to. Do you want to? You know, I think it’s, we hear so much that the mess is in the message or the message is in the mess. But I will say I think it’s also important, kind of a random note, that you have to have a perspective to share, or else it just becomes a rant, you know, and again, how does this help my audience when I’m just in the middle of it?

Nicole Laino 

Intention. What’s the intention with it? Where’s this coming from? What do I want someone to do, think, or feel when this is over? Because if you don’t have that, that’s when you’re really leaving it up to everybody else to put the intention on it. And, you know, you have nothing to stand firm in. And so, let me just ask you, you brought up metrics earlier that there are metrics that you want to be following. You want to be checking to measure your success. Obviously, we’re measuring conversions, but I think we get wrapped up in how many views we got. And like what’s, is there a balance between, you know, being analytical about it and seeing what content is getting a good reaction or people are reacting to or or are, I maybe should be creating more of, and being too swayed by how many views how many likes?

Keri Murphy 

I’ll tell you what. You post a picture of a puppy or a baby. Like those metrics go out the roof. Every time I post my kids, right? It’s such a different response to anything I posted business. 

Nicole Laino 

You want to test whether nobody’s watching. Post a picture of your kid. And you’re like, oh, there everybody is exactly where were they?

Keri Murphy 

So I’m not obsessed with metrics. But I do like to know, especially when we’re running campaigns, you know, how long of video are people watching? What types of videos are people watching? You know, I love seeing, you know, what sticks and what doesn’t stick. What’s the demographic, even though what’s more important in video is psychographic. We still love to know, are we reaching men, women? What age group? Where in the world are they coming from? So no, I’m not someone who looks at my Instagram every day and is like, oh my God, this one didn’t get enough likes, or this one got so much more. But it is critical data when you’re looking at what does my audience enjoy seeing? You know, should I do more reels? Well, how are they performing? What content is doing better? What time of day should you post? Look at your analytics, post at different times, and see, when do most people see it? So I think that there’s this fine line of like, looking at it from the business perspective, and then just not getting obsessed about it.

Nicole Laino 

Yeah, and I agree with that. It’s, you know, taking a step back, not taking it personally and not allowing your emotion behind them, you know, to layer on to the numbers.

Keri Murphy

They hate me, I only got 40 likes, I have to do something different because that one got more likes than this one. 

Nicole Laino

I’m curious if you, you know, when we talk about strategy, and we talk about numbers. Are you using, or are you advising your clients, I’d love to know what you’re thinking behind. You know, we’ve brought up reels a few times. Like, if we’re talking about Instagram, specifically, or we’re talking about Instagram is where the reels are really happening, you might roll them out to Facebook at this point, but sort of.

Keri Murphy 

Sort of. Not sort of the same approach. Yeah. 

Nicole Laino 

Very bizarre kind of way that they’ve sort of crammed them in there. But, is there a strategy that you use, or you you found to be, and just to give people an idea of what they could be doing about using all the different ways video is being used. I mean, there’s obviously stories, there’s reels, there’s the video slash IGTV.

Keri Murphy 

There’s a lot of different ways, I think, once you decide on your platform, so let’s say just for fun, you’re like, I’m going to use Instagram, my people aren’t on Instagram, you know, they just announced a few months ago, that it is no longer a photo sharing platform. It is a video sharing platform, everything is moving to videos. So thank you for having me on your show. Because this is so important that really, people get it and they start doing the video, feeling the video. So anyway, if you use a platform like Instagram, the more you use the tools that they provide, the more they’re going to send you some algorithm love, right? And by the way, everything’s hot when it first rolls out, if you remember IGTV, when it first came out, everyone needed to do IGTV, super hot. And the more you did it, the more you had followers and views and all of those things. And that’s where we are with reels right now. It’s just a new tool they rolled out and the more you use the tools they provide, the more love you’re going to get on that platform. Same thing with YouTube. Same thing with LinkedIn, same thing with Facebook, the more you use groups and Facebook, the more you go live on Facebook, the more you use the features the tool has put together for you, the better response you’re going to get. So I would say, figure out what platform and then look at how you can integrate the tools. For example, if you’re posting stories, but not using the music, the stickers, the polls, the questions, it’s not going to do as well. Instagram wants you to use the tools that they provide. So get to know the platform, and they’re all amazing. And also do what feels good to you. If you’re like oh my god, and believe me, when reels came out, I still don’t post that many. My team, thank the Lord, they help me. Like my eyes roll back, like are you kidding me? Another thing that I have to learn and do. So I think that you just have to like, take a big swig of wine, whatever you need to do, take a big breath and be like, what do I want to do? But whatever platform you’re using, use the tools that the platform has put together for you.

Nicole Laino 

Yeah, and the having fun part is really important. People discount it, but I have gone through, I go through spurts with reels where sometimes I’ll do them and I’ll do them for a while and I have great success with them. And then other times I’m just like, I can’t do it right now. Or I’ll do cheating reels, I’ll do ones that I’m not really in that involve like, text and graphics and things, right? I do halfway reels.

Keri Murphy 

I like it, the cheating reels, you don’t have to show up.

Nicole Laino 

That’s right. That’s right. There’s no such thing as halfway reels like that. But, when I’m having fun, they fly by, the ideas come. Like I had a couple of characters that I’ve played. And because I have an acting background, so that’s something that I get to play. And although it doesn’t feel at all like acting when I’m doing that stuff, but I love it. But setting up the characters, doing things that are fun, talking about the things that I care about, and thinking out of the box. But also allowing myself that if I just want to make one that it doesn’t have to be a big deal. It could be a simple one, where I’m just saying the thing that I want to say and shifting up the camera angles a little bit, and cutting them up to make it feel a little bit more visually interesting. Without it having to feel like I have costume changes, and a script, and I’ve got all this stuff.

Keri Murphy 

But I think that’s what we’re seeing, we’re seeing, the more people are having fun, the more kind of spontaneous, the less curated, the better these videos are doing everything. From ads to reels, you know, but it is fun to see the characters, and it is fun when people go all out. But you again, kind of going back to the theme of this conversation. Do you, and don’t get intimidated because oh my god, look how Nicole does characters and wow, that’s so amazing. If that’s not your jam, then we don’t need another Nicole. She’s amazing. And she’s doing her, do what feels best for you. I just want to keep going back to that because I don’t think that this comparison analysis, this need to be perfect is going to disappear anytime soon. And I also want to reiterate that the more perfect you try to be the less personable you become. I feel like trying to be perfect in any sense of the word is literally like drinking poison for your business. Because no one relates to it. And when you are reciting copy that you’ve memorized, or you’re showing up in a way that is inauthentic, we see that, we feel that, like you’re not you’re not tricking anybody, you know, so be the most imperfect version of yourself. And I love that you said like, have fun. Have fun.

Nicole Laino 

Yeah, my old acting coach used to say, if you’re having fun, they’re having fun. And I try to remind myself of that all the time, because I was definitely someone who got in my head. And that was sort of his pep talk to me. Remember, you’re having fun, they’re having fun. So when in doubt, just have fun. And, and it’s, you know, it can be overly simplified. That can be tougher to do than it’s been, it sounds like but let that be your mantra, if you’re making it feel like too much work, just have some fun, have some fun, allow it to be fun.

Keri Murphy 

I really love that, Nicole, and just to remember too that just like anything else. Video is a skill. It’s a skill. The more you do it, the easier it gets, the more connected you are to the person on the other side of the screen, the more fun you have, the less fear you’ll feel. And you said that earlier like, oh, she must have taken one of my trainings. But no, she’s a trained talent. She knows. Like, you know, when you know who you’re talking to the need to be perfect, the need to oh my gosh, say it right, it really dissipates, it goes away. So I think, you know if anything else that you leave today, have fun. Realize it’s just it’s a muscle, you got to build it. And to know who you’re talking to on the other side of the lens. Remember, it’s a dialogue, not a monologue. You’re not talking at someone, you’re talking to someone and that’s a very different experience.

Nicole Laino 

It’s a dialogue, not a monologue. I want everybody to write that down, put it someplace you can remember it wherever you’re doing your video, because that’s an important and beautifully said succinct way to remind you that it’s a conversation. I love it. I love this conversation and video is a skill and this is a skill you teach. And this conversation I know has been so beneficial for everybody listening I have no doubt and they’re gonna want to stay in touch with you and find out how they can learn this skill from you. So where can they stay in touch with you and learn more about what you do?

Keri Murphy 

Well, first of all, there is an amazing be studio ready guide that we’ve put together because one of the number one questions I get asked is Keri like, what equipment do I need? How do I set up my home studio, lighting, all the things? So I answered this dilemma for you in a beautiful PDF that you can go get right now. It’s absolutely free on the website inspiredliving.tv. And then I will just be honest, I hang the most on Instagram if you DM me, I will personally DM you back. I’d love to hear your insights from this amazing interview. If you need help with video, we’d love to chat with you about it. And I just want this, I want you to remember that you have such a divine purpose on this planet. And video is just a conduit. It’s just a way to reach more people. And we get out of the fear of it and we get into the fun of it and we just stay consistent with it, you will see your tribe grow, your business grow, and your income grow. Beautiful things.

Nicole Laino 

I love it. And this is just an expansive thought that came to me as you were saying that, like I love the what ifs and I love playing in what ifs, like a lot of people are just like, oh my god more video and they get more and more intimidated by it and beaten down by but what if it’s being brought up and being made more important because it’s here to help you find your purpose and live your truth and allow yourself to be seen? What if it’s a gift for that? Well, and I love this conversation, and I love you, listener who made it all the way to the end of this episode with us and you were part of this conversation. I’m so excited that you were here and I hope you got tremendous value out of this and every episode and thank you for supporting the show always. And remember, you are limited only by the limitations that you accept. And when you stop accepting those limitations. That is when you become limitless. So go out there and be limitless. I’ll see you in the next one.